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	<title>Comments on: ROI: How to Measure Return on Investment in Social Media</title>
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	<link>http://www.briansolis.com/2010/02/roi-how-to-measure-return-on-investment-in-social-media/</link>
	<description>Defining the convergence of media and influence</description>
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		<title>By: האם עמוד הפייסבוק שלכם אפקטיבי?</title>
		<link>http://www.briansolis.com/2010/02/roi-how-to-measure-return-on-investment-in-social-media/comment-page-18/#comment-48395</link>
		<dc:creator>האם עמוד הפייסבוק שלכם אפקטיבי?</dc:creator>
		<pubDate>Thu, 09 Feb 2012 13:15:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=10976#comment-48395</guid>
		<description>[...] בעמוד הזה להכנסה כספית?   כמה שווים 100 &quot;לייקים&quot;, בעצם?   מחקר שנערך ב-2009 בארה&quot;ב מצא ש-80% מהחברות שפעילות במדיה חברתית [...]</description>
		<content:encoded><![CDATA[<p>[...] בעמוד הזה להכנסה כספית?   כמה שווים 100 &quot;לייקים&quot;, בעצם?   מחקר שנערך ב-2009 בארה&quot;ב מצא ש-80% מהחברות שפעילות במדיה חברתית [...]</p>
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	</item>
	<item>
		<title>By: 10 previziuni despre social media în 2012 &#124; Ctrl-D</title>
		<link>http://www.briansolis.com/2010/02/roi-how-to-measure-return-on-investment-in-social-media/comment-page-18/#comment-47903</link>
		<dc:creator>10 previziuni despre social media în 2012 &#124; Ctrl-D</dc:creator>
		<pubDate>Wed, 18 Jan 2012 10:52:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=10976#comment-47903</guid>
		<description>[...] de măsurare a ROI-ului. O modalitate de măsurare a ROI-ul în social media găsiţi în acest articol scris de Brian [...]</description>
		<content:encoded><![CDATA[<p>[...] de măsurare a ROI-ului. O modalitate de măsurare a ROI-ul în social media găsiţi în acest articol scris de Brian [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: The IT Services Site - Pete Bartolik - Coping With the Social Media Cost</title>
		<link>http://www.briansolis.com/2010/02/roi-how-to-measure-return-on-investment-in-social-media/comment-page-18/#comment-47718</link>
		<dc:creator>The IT Services Site - Pete Bartolik - Coping With the Social Media Cost</dc:creator>
		<pubDate>Fri, 06 Jan 2012 14:14:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=10976#comment-47718</guid>
		<description>[...] author and consultant Brian Solis recently told mycustomer.com. Solis, in fact, has been blogging about this issue for some time, but primarily with regard to customer-facing [...]</description>
		<content:encoded><![CDATA[<p>[...] author and consultant Brian Solis recently told mycustomer.com. Solis, in fact, has been blogging about this issue for some time, but primarily with regard to customer-facing [...]</p>
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	</item>
	<item>
		<title>By: PR &#38; Social Media Metrics &#171; Digital PR &#38; Communications</title>
		<link>http://www.briansolis.com/2010/02/roi-how-to-measure-return-on-investment-in-social-media/comment-page-18/#comment-46797</link>
		<dc:creator>PR &#38; Social Media Metrics &#171; Digital PR &#38; Communications</dc:creator>
		<pubDate>Wed, 16 Nov 2011 12:00:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=10976#comment-46797</guid>
		<description>[...] Two articles by Brian Solis on metrics: &#8220;Be Careful for What You Ask For, You Just Might Measure It&#8221; and &#8220;ROI: How to Measure Return On Investment in Social Media&#8220;. [...]</description>
		<content:encoded><![CDATA[<p>[...] Two articles by Brian Solis on metrics: &#8220;Be Careful for What You Ask For, You Just Might Measure It&#8221; and &#8220;ROI: How to Measure Return On Investment in Social Media&#8220;. [...]</p>
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	<item>
		<title>By: Twitter, twitter followers, twitter follow, followers twitter, followers on twitter, get more twitter followers, get twitter followers, purchase twitter followers, twitter get followers, twitter following, get followers, buy twitter follower, twitter for </title>
		<link>http://www.briansolis.com/2010/02/roi-how-to-measure-return-on-investment-in-social-media/comment-page-18/#comment-46057</link>
		<dc:creator>Twitter, twitter followers, twitter follow, followers twitter, followers on twitter, get more twitter followers, get twitter followers, purchase twitter followers, twitter get followers, twitter following, get followers, buy twitter follower, twitter for </dc:creator>
		<pubDate>Sat, 22 Oct 2011 20:00:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=10976#comment-46057</guid>
		<description>[...] ROI: How to Measure Return on Investment in Social Media by Brian Solis [1,264] [...]</description>
		<content:encoded><![CDATA[<p>[...] ROI: How to Measure Return on Investment in Social Media by Brian Solis [1,264] [...]</p>
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	</item>
	<item>
		<title>By: Acronyms for ROI for Social Media &#124; Social Media for Business Book</title>
		<link>http://www.briansolis.com/2010/02/roi-how-to-measure-return-on-investment-in-social-media/comment-page-18/#comment-45054</link>
		<dc:creator>Acronyms for ROI for Social Media &#124; Social Media for Business Book</dc:creator>
		<pubDate>Tue, 20 Sep 2011 13:29:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=10976#comment-45054</guid>
		<description>[...] Brian Solis has a February 2010 post that lists some of the acronyms in circulation. He includes a few listed above, and others: among them, Return on Attention is a neat one, and Return on Trust is a great concept. (Too bad &#8220;ROT&#8221; as an acronym is not so appealing.) [...]</description>
		<content:encoded><![CDATA[<p>[...] Brian Solis has a February 2010 post that lists some of the acronyms in circulation. He includes a few listed above, and others: among them, Return on Attention is a neat one, and Return on Trust is a great concept. (Too bad &#8220;ROT&#8221; as an acronym is not so appealing.) [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: The 10 Social Media Metrics Your Company Should Monitor &#124; RANSON</title>
		<link>http://www.briansolis.com/2010/02/roi-how-to-measure-return-on-investment-in-social-media/comment-page-18/#comment-44993</link>
		<dc:creator>The 10 Social Media Metrics Your Company Should Monitor &#124; RANSON</dc:creator>
		<pubDate>Thu, 15 Sep 2011 18:05:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=10976#comment-44993</guid>
		<description>[...] to 2009 Mzinga &amp; Babson Executive Education study, over 80% of professionals do not measure ROI for their company’s social media programs. Granted, [...]</description>
		<content:encoded><![CDATA[<p>[...] to 2009 Mzinga &amp; Babson Executive Education study, over 80% of professionals do not measure ROI for their company’s social media programs. Granted, [...]</p>
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	<item>
		<title>By: Social Media Klout: Measure Your Influence &#124; Association Websites &#124; Association Management Software</title>
		<link>http://www.briansolis.com/2010/02/roi-how-to-measure-return-on-investment-in-social-media/comment-page-18/#comment-44953</link>
		<dc:creator>Social Media Klout: Measure Your Influence &#124; Association Websites &#124; Association Management Software</dc:creator>
		<pubDate>Tue, 13 Sep 2011 16:29:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=10976#comment-44953</guid>
		<description>[...] Wondering what all this tweeting is really getting you? Spending time on Facebook but not seeing quantitative results? In any business, when you invest money and time on your marketing plan, you want to be able to calculate its effectiveness. While there are dozens of ways to analyze your ROI, experts agree that there is no perfect method to measure the true effects of your social media campaign. For more on this read Brian Solis’ Article “How to Measure ROI in Social Media. [...]</description>
		<content:encoded><![CDATA[<p>[...] Wondering what all this tweeting is really getting you? Spending time on Facebook but not seeing quantitative results? In any business, when you invest money and time on your marketing plan, you want to be able to calculate its effectiveness. While there are dozens of ways to analyze your ROI, experts agree that there is no perfect method to measure the true effects of your social media campaign. For more on this read Brian Solis’ Article “How to Measure ROI in Social Media. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Social Media Marketing Metrics All Companies Should Measure : SFAMA Open Source Marketing</title>
		<link>http://www.briansolis.com/2010/02/roi-how-to-measure-return-on-investment-in-social-media/comment-page-18/#comment-44675</link>
		<dc:creator>Social Media Marketing Metrics All Companies Should Measure : SFAMA Open Source Marketing</dc:creator>
		<pubDate>Thu, 01 Sep 2011 22:34:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=10976#comment-44675</guid>
		<description>[...] because of it. I am not going to lie; this is one of the hardest metrics to measure. According to Brian Solis, over 80% of professionals do not measure ROI for their company’s social media programs. I know [...]</description>
		<content:encoded><![CDATA[<p>[...] because of it. I am not going to lie; this is one of the hardest metrics to measure. According to Brian Solis, over 80% of professionals do not measure ROI for their company’s social media programs. I know [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: ROI: How to Measure Return on Investment in Social Media</title>
		<link>http://www.briansolis.com/2010/02/roi-how-to-measure-return-on-investment-in-social-media/comment-page-18/#comment-44113</link>
		<dc:creator>ROI: How to Measure Return on Investment in Social Media</dc:creator>
		<pubDate>Fri, 12 Aug 2011 03:06:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=10976#comment-44113</guid>
		<description>[...] for this article Brian Solis   Filed Under: Blog     Contact Us:   [...]</description>
		<content:encoded><![CDATA[<p>[...] for this article Brian Solis   Filed Under: Blog     Contact Us:   [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: ROI &#8211; The Magical Words &#124; Roberts Wesleyan College</title>
		<link>http://www.briansolis.com/2010/02/roi-how-to-measure-return-on-investment-in-social-media/comment-page-18/#comment-43479</link>
		<dc:creator>ROI &#8211; The Magical Words &#124; Roberts Wesleyan College</dc:creator>
		<pubDate>Sun, 17 Jul 2011 00:53:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=10976#comment-43479</guid>
		<description>[...] Relander comments to Brian Solis’ blog post [...]</description>
		<content:encoded><![CDATA[<p>[...] Relander comments to Brian Solis’ blog post [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Etcetera</title>
		<link>http://www.briansolis.com/2010/02/roi-how-to-measure-return-on-investment-in-social-media/comment-page-18/#comment-42590</link>
		<dc:creator>Etcetera</dc:creator>
		<pubDate>Tue, 31 May 2011 02:45:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=10976#comment-42590</guid>
		<description>[...] ROI: How to Measure Return on Investment in Social Media {What is it we want to change, improve, accomplish, incite, etc.?} [...]</description>
		<content:encoded><![CDATA[<p>[...] ROI: How to Measure Return on Investment in Social Media {What is it we want to change, improve, accomplish, incite, etc.?} [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Todo lo que hay que saber sobre 2.0 en algo más de 10 posts &#124; Medios Sociales</title>
		<link>http://www.briansolis.com/2010/02/roi-how-to-measure-return-on-investment-in-social-media/comment-page-18/#comment-41928</link>
		<dc:creator>Todo lo que hay que saber sobre 2.0 en algo más de 10 posts &#124; Medios Sociales</dc:creator>
		<pubDate>Wed, 04 May 2011 08:47:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=10976#comment-41928</guid>
		<description>[...] 9.    Pero ¿todo este trabajo es rentable? Pues aquí también manda el ROI, pero ya se hablan de otros conceptos que nos ayudaran a medir el retorno de la inversión específicamente en medios sociales. [...]</description>
		<content:encoded><![CDATA[<p>[...] 9.    Pero ¿todo este trabajo es rentable? Pues aquí también manda el ROI, pero ya se hablan de otros conceptos que nos ayudaran a medir el retorno de la inversión específicamente en medios sociales. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Proving You Can Measure Social Media &#124; Soulati - &#039;TUDE!</title>
		<link>http://www.briansolis.com/2010/02/roi-how-to-measure-return-on-investment-in-social-media/comment-page-18/#comment-41593</link>
		<dc:creator>Proving You Can Measure Social Media &#124; Soulati - &#039;TUDE!</dc:creator>
		<pubDate>Tue, 19 Apr 2011 11:04:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=10976#comment-41593</guid>
		<description>[...] Solis weighed in on the ROI of social media last year here. It’s a long read, but the payoff is worth [...]</description>
		<content:encoded><![CDATA[<p>[...] Solis weighed in on the ROI of social media last year here. It’s a long read, but the payoff is worth [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Social Media: Measured Response &#124; Stan Gibson on IBM</title>
		<link>http://www.briansolis.com/2010/02/roi-how-to-measure-return-on-investment-in-social-media/comment-page-18/#comment-41159</link>
		<dc:creator>Social Media: Measured Response &#124; Stan Gibson on IBM</dc:creator>
		<pubDate>Tue, 29 Mar 2011 22:33:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=10976#comment-41159</guid>
		<description>[...] list of 10 metrics to monitor.  And here’s a good piece of analysis by Altimeter Group consultant  Brian Solis. If you want to give executive education a try, check out Babson College’s [...]</description>
		<content:encoded><![CDATA[<p>[...] list of 10 metrics to monitor.  And here’s a good piece of analysis by Altimeter Group consultant  Brian Solis. If you want to give executive education a try, check out Babson College’s [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: What is the true measure of your social media campaign?</title>
		<link>http://www.briansolis.com/2010/02/roi-how-to-measure-return-on-investment-in-social-media/comment-page-17/#comment-41034</link>
		<dc:creator>What is the true measure of your social media campaign?</dc:creator>
		<pubDate>Thu, 24 Mar 2011 12:46:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=10976#comment-41034</guid>
		<description>[...] Brian Sollis of FutureWorks mentions in his post and I quote him, Business leaders simply need clarity in a time of abundant options and scarcity of [...]</description>
		<content:encoded><![CDATA[<p>[...] Brian Sollis of FutureWorks mentions in his post and I quote him, Business leaders simply need clarity in a time of abundant options and scarcity of [...]</p>
]]></content:encoded>
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		<title>By: Twitter vs. Facebook: A Social Media Revenue&#8230; &#124; Bit Rebels</title>
		<link>http://www.briansolis.com/2010/02/roi-how-to-measure-return-on-investment-in-social-media/comment-page-17/#comment-40893</link>
		<dc:creator>Twitter vs. Facebook: A Social Media Revenue&#8230; &#124; Bit Rebels</dc:creator>
		<pubDate>Sat, 19 Mar 2011 18:02:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=10976#comment-40893</guid>
		<description>[...] Is Worth $2.52, Twitter Only 43 Cents. Brian Solis also wrote a great article on this called ROI: How To Measure Return on Investment in Social Media. Have you ever done any research on this topic yourself? What have you found? I would be very [...]</description>
		<content:encoded><![CDATA[<p>[...] Is Worth $2.52, Twitter Only 43 Cents. Brian Solis also wrote a great article on this called ROI: How To Measure Return on Investment in Social Media. Have you ever done any research on this topic yourself? What have you found? I would be very [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: En Twitter o compartes o te castigan &#124; Beamena.com</title>
		<link>http://www.briansolis.com/2010/02/roi-how-to-measure-return-on-investment-in-social-media/comment-page-17/#comment-40806</link>
		<dc:creator>En Twitter o compartes o te castigan &#124; Beamena.com</dc:creator>
		<pubDate>Tue, 15 Mar 2011 14:27:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=10976#comment-40806</guid>
		<description>[...] ver el video de Social Media ROI de Socialnomics author Erik Qualman, o leer las opiniones de Brian Solis, Gaby Castellanos, Forrester, o [...]</description>
		<content:encoded><![CDATA[<p>[...] ver el video de Social Media ROI de Socialnomics author Erik Qualman, o leer las opiniones de Brian Solis, Gaby Castellanos, Forrester, o [...]</p>
]]></content:encoded>
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		<title>By: How Do You Know if Social Media Marketing is Working? &#124; BNET</title>
		<link>http://www.briansolis.com/2010/02/roi-how-to-measure-return-on-investment-in-social-media/comment-page-17/#comment-40798</link>
		<dc:creator>How Do You Know if Social Media Marketing is Working? &#124; BNET</dc:creator>
		<pubDate>Mon, 14 Mar 2011 17:39:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=10976#comment-40798</guid>
		<description>[...] isn&#8217;t easy to measure the return of investment on promotion strategies and sales. But a good post by pr guru/blogger Brian Solis about measuring the ROI of social media points to a study that shows [...]</description>
		<content:encoded><![CDATA[<p>[...] isn&#8217;t easy to measure the return of investment on promotion strategies and sales. But a good post by pr guru/blogger Brian Solis about measuring the ROI of social media points to a study that shows [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Social Media ROI is like “Big O” &#124;WITS ZEN</title>
		<link>http://www.briansolis.com/2010/02/roi-how-to-measure-return-on-investment-in-social-media/comment-page-17/#comment-40360</link>
		<dc:creator>Social Media ROI is like “Big O” &#124;WITS ZEN</dc:creator>
		<pubDate>Thu, 03 Mar 2011 00:08:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=10976#comment-40360</guid>
		<description>[...] Articles: The Social Media ROI Conundrum Social Media ROI for Idiots ROI: How to Measure Return on Investment in Social Media The ROI Of Social Media Marketing: More Than Dollars And Cents Framework: The Social Media ROI [...]</description>
		<content:encoded><![CDATA[<p>[...] Articles: The Social Media ROI Conundrum Social Media ROI for Idiots ROI: How to Measure Return on Investment in Social Media The ROI Of Social Media Marketing: More Than Dollars And Cents Framework: The Social Media ROI [...]</p>
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