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	<title>Comments on: 10 Steps for Optimizing the Brand for Social Search</title>
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	<link>http://www.briansolis.com/2010/03/optimizing-brands-for-social-search/</link>
	<description>Defining the convergence of media and influence</description>
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	<item>
		<title>By: Social Search Optimization &#124; Capture the Conversation</title>
		<link>http://www.briansolis.com/2010/03/optimizing-brands-for-social-search/comment-page-10/#comment-45992</link>
		<dc:creator>Social Search Optimization &#124; Capture the Conversation</dc:creator>
		<pubDate>Thu, 20 Oct 2011 16:15:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11241#comment-45992</guid>
		<description>[...] is a great deal more to the social search discussion recently written by Brian Solis. One of our (Room 214&#8217;s) responses has been to create a [...]</description>
		<content:encoded><![CDATA[<p>[...] is a great deal more to the social search discussion recently written by Brian Solis. One of our (Room 214&#8217;s) responses has been to create a [...]</p>
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	<item>
		<title>By: facebook、Twitter、Googleのトラフィックの「量」と「質」を比較してみる。 &#124; impresario</title>
		<link>http://www.briansolis.com/2010/03/optimizing-brands-for-social-search/comment-page-10/#comment-44768</link>
		<dc:creator>facebook、Twitter、Googleのトラフィックの「量」と「質」を比較してみる。 &#124; impresario</dc:creator>
		<pubDate>Tue, 06 Sep 2011 05:24:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11241#comment-44768</guid>
		<description>[...] 5月に本ブログを公開し、徐々にデータも蓄積されてきたので、この辺りで一度数値をまとめてみたいと思います。海外ではTwitterとGoogle、facebookとGoogleのトラフィックを比較して、その量的・質的分析を行っている記事がたくさんアップされています。例えば、この記事（10 Steps for Optimizing the Brand for Social Search）とかは有名ですね。 [...]</description>
		<content:encoded><![CDATA[<p>[...] 5月に本ブログを公開し、徐々にデータも蓄積されてきたので、この辺りで一度数値をまとめてみたいと思います。海外ではTwitterとGoogle、facebookとGoogleのトラフィックを比較して、その量的・質的分析を行っている記事がたくさんアップされています。例えば、この記事（10 Steps for Optimizing the Brand for Social Search）とかは有名ですね。 [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: The Social Round-Up &#124; SocialButterfly</title>
		<link>http://www.briansolis.com/2010/03/optimizing-brands-for-social-search/comment-page-10/#comment-44507</link>
		<dc:creator>The Social Round-Up &#124; SocialButterfly</dc:creator>
		<pubDate>Sun, 28 Aug 2011 06:10:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11241#comment-44507</guid>
		<description>[...] 10 Steps for Optimizing the Brand for Social Search: Brian Solis provides a jam-packed post full of helpful information and next steps. [...]</description>
		<content:encoded><![CDATA[<p>[...] 10 Steps for Optimizing the Brand for Social Search: Brian Solis provides a jam-packed post full of helpful information and next steps. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: R U Relevant? &#8211; Engagement Has Its Rewards [08Dec10] &#124; The Book</title>
		<link>http://www.briansolis.com/2010/03/optimizing-brands-for-social-search/comment-page-10/#comment-40167</link>
		<dc:creator>R U Relevant? &#8211; Engagement Has Its Rewards [08Dec10] &#124; The Book</dc:creator>
		<pubDate>Tue, 22 Feb 2011 16:18:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11241#comment-40167</guid>
		<description>[...] are not only searching for guidance, comparisons, and experiences through Google, they are also becoming increasingly [...]</description>
		<content:encoded><![CDATA[<p>[...] are not only searching for guidance, comparisons, and experiences through Google, they are also becoming increasingly [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Social Media Marketing HQ &#124; Learn Social Media From the Industry&#039;s Brightest Minds &#187; Why I’m Competing With You. And You. And You. And You.</title>
		<link>http://www.briansolis.com/2010/03/optimizing-brands-for-social-search/comment-page-10/#comment-39998</link>
		<dc:creator>Social Media Marketing HQ &#124; Learn Social Media From the Industry&#039;s Brightest Minds &#187; Why I’m Competing With You. And You. And You. And You.</dc:creator>
		<pubDate>Thu, 17 Feb 2011 12:17:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11241#comment-39998</guid>
		<description>[...] email inbox is also a battleground, with your special offer competing through the attention aperture (as Brian Solis calls it) with Nigerian Prince scams, Amazon recommendations, and Linkedin [...]</description>
		<content:encoded><![CDATA[<p>[...] email inbox is also a battleground, with your special offer competing through the attention aperture (as Brian Solis calls it) with Nigerian Prince scams, Amazon recommendations, and Linkedin [...]</p>
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	</item>
	<item>
		<title>By: 10 Steps for Optimizing the Brand for Social Search &#171; Paedra&#039;s Blog</title>
		<link>http://www.briansolis.com/2010/03/optimizing-brands-for-social-search/comment-page-10/#comment-35264</link>
		<dc:creator>10 Steps for Optimizing the Brand for Social Search &#171; Paedra&#039;s Blog</dc:creator>
		<pubDate>Thu, 30 Sep 2010 12:02:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11241#comment-35264</guid>
		<description>[...] 10 Steps for Optimizing the Brand for Social Search. [...]</description>
		<content:encoded><![CDATA[<p>[...] 10 Steps for Optimizing the Brand for Social Search. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Aaron J Danks (AaronJDanks) « 10 Steps for Optimizing the Brand for Social Search « Chat Catcher</title>
		<link>http://www.briansolis.com/2010/03/optimizing-brands-for-social-search/comment-page-10/#comment-33520</link>
		<dc:creator>Aaron J Danks (AaronJDanks) « 10 Steps for Optimizing the Brand for Social Search « Chat Catcher</dc:creator>
		<pubDate>Thu, 02 Sep 2010 20:20:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11241#comment-33520</guid>
		<description>[...] 2010-09-02T13:20:41&#160;         Amazingly precise article on 10 Steps for Optimizing the Brand on Social Search - check it out! [link to post] [...]</description>
		<content:encoded><![CDATA[<p>[...] 2010-09-02T13:20:41&nbsp;         Amazingly precise article on 10 Steps for Optimizing the Brand on Social Search &#8211; check it out! [link to post] [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: UX Feeder (UXfeeder) « 10 Steps for Optimizing the Brand for Social Search « Chat Catcher</title>
		<link>http://www.briansolis.com/2010/03/optimizing-brands-for-social-search/comment-page-10/#comment-32962</link>
		<dc:creator>UX Feeder (UXfeeder) « 10 Steps for Optimizing the Brand for Social Search « Chat Catcher</dc:creator>
		<pubDate>Sat, 28 Aug 2010 00:02:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11241#comment-32962</guid>
		<description>[...]         Delicious: 10 Steps for Optimizing the Brand for Social Search: [link to post] [...]</description>
		<content:encoded><![CDATA[<p>[...]         Delicious: 10 Steps for Optimizing the Brand for Social Search: [link to post] [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: UX Feeder (UXfeeder) « 10 Steps for Optimizing the Brand for Social Search « Chat Catcher</title>
		<link>http://www.briansolis.com/2010/03/optimizing-brands-for-social-search/comment-page-10/#comment-32961</link>
		<dc:creator>UX Feeder (UXfeeder) « 10 Steps for Optimizing the Brand for Social Search « Chat Catcher</dc:creator>
		<pubDate>Fri, 27 Aug 2010 23:35:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11241#comment-32961</guid>
		<description>[...]         Delicious: 10 Steps for Optimizing the Brand for Social Search: [link to post] [social [...]</description>
		<content:encoded><![CDATA[<p>[...]         Delicious: 10 Steps for Optimizing the Brand for Social Search: [link to post] [social [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Almost Half of Small Businesses Find Customers in Social Networks</title>
		<link>http://www.briansolis.com/2010/03/optimizing-brands-for-social-search/comment-page-10/#comment-30820</link>
		<dc:creator>Almost Half of Small Businesses Find Customers in Social Networks</dc:creator>
		<pubDate>Fri, 06 Aug 2010 15:01:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11241#comment-30820</guid>
		<description>[...] numbers will only continue to grow. Everything begins with search, and for those businesses who master the art and science of transforming basic search queries into [...]</description>
		<content:encoded><![CDATA[<p>[...] numbers will only continue to grow. Everything begins with search, and for those businesses who master the art and science of transforming basic search queries into [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: dior handbags</title>
		<link>http://www.briansolis.com/2010/03/optimizing-brands-for-social-search/comment-page-10/#comment-29127</link>
		<dc:creator>dior handbags</dc:creator>
		<pubDate>Mon, 12 Jul 2010 14:11:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11241#comment-29127</guid>
		<description>I am quite agreen with the write&#039;s says about the experiencial knowledge of better living.For home improvement I have glance those sits.I found they benifit for life. I want to buy something to home use. Hope you give me a good views  &lt;a href=&quot;http://www.usa-basketball-shoes.com/Nike-air-Zoom-Lebron-soldier-IV.html&quot;  rel=&quot;nofollow&quot;&gt;Nike air Zoom Lebron soldier IV&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>I am quite agreen with the write&#39;s says about the experiencial knowledge of better living.For home improvement I have glance those sits.I found they benifit for life. I want to buy something to home use. Hope you give me a good views  <a href="http://www.usa-basketball-shoes.com/Nike-air-Zoom-Lebron-soldier-IV.html"  rel="nofollow">Nike air Zoom Lebron soldier IV</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: In Social Media, Engagement Has Its Rewards &#171; brady ambler: all about digital</title>
		<link>http://www.briansolis.com/2010/03/optimizing-brands-for-social-search/comment-page-10/#comment-27868</link>
		<dc:creator>In Social Media, Engagement Has Its Rewards &#171; brady ambler: all about digital</dc:creator>
		<pubDate>Tue, 22 Jun 2010 15:07:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11241#comment-27868</guid>
		<description>[...] are not only searching for guidance, comparisons, and experiences through Google, they are also becoming increasingly [...]</description>
		<content:encoded><![CDATA[<p>[...] are not only searching for guidance, comparisons, and experiences through Google, they are also becoming increasingly [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: In Social Media, Engagement Has Its Rewards &#124; SpaceWalk Media</title>
		<link>http://www.briansolis.com/2010/03/optimizing-brands-for-social-search/comment-page-9/#comment-27808</link>
		<dc:creator>In Social Media, Engagement Has Its Rewards &#124; SpaceWalk Media</dc:creator>
		<pubDate>Tue, 22 Jun 2010 06:46:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11241#comment-27808</guid>
		<description>[...] &#097;&#114;&#101; &#110;&#111;&#116; &#111;&#110;&#108;&#121; searching &#102;&#111;&#114; guidance, comparisons, &#097;&#110;&#100; experiences owing &#116;&#111; Google, [...]</description>
		<content:encoded><![CDATA[<p>[...] &#97;&#114;&#101; &#110;&#111;&#116; &#111;&#110;&#108;&#121; searching &#102;&#111;&#114; guidance, comparisons, &#97;&#110;&#100; experiences owing &#116;&#111; Google, [...]</p>
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	</item>
	<item>
		<title>By: Morgan Siem</title>
		<link>http://www.briansolis.com/2010/03/optimizing-brands-for-social-search/comment-page-9/#comment-27778</link>
		<dc:creator>Morgan Siem</dc:creator>
		<pubDate>Mon, 21 Jun 2010 23:24:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11241#comment-27778</guid>
		<description>Great post, Brian. I know I&#039;m late joining the conversation. I&#039;ve been talking a lot about the impact of social on search recently. I just wrote a blog post about it after hearing a panelist at a luncheon on search say something to the effect of: social media is just a shiny object, with no place in a marketing strategy and valuable correlation with SEM. Glad to see you understand the value. I&#039;m about to add a link to this post of yours in my blog post because I think it complements the argument very well. I&#039;d love you&#039;re feedback on my post if you get a chance! &lt;br&gt;&lt;br&gt;&lt;a href=&quot;http://www.mediatwopointoh.com/how-social-media-affects-search-engine-marketing/&quot; rel=&quot;nofollow&quot;&gt;http://www.mediatwopointoh.com/how-social-media...&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Great post, Brian. I know I&#39;m late joining the conversation. I&#39;ve been talking a lot about the impact of social on search recently. I just wrote a blog post about it after hearing a panelist at a luncheon on search say something to the effect of: social media is just a shiny object, with no place in a marketing strategy and valuable correlation with SEM. Glad to see you understand the value. I&#39;m about to add a link to this post of yours in my blog post because I think it complements the argument very well. I&#39;d love you&#39;re feedback on my post if you get a chance! </p>
<p><a href="http://www.mediatwopointoh.com/how-social-media-affects-search-engine-marketing/" rel="nofollow">http://www.mediatwopointoh.com/how-social-media&#8230;</a></p>
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	<item>
		<title>By: Social media tip of the day brought to you by Steve Eckburg &#171; SteveEckburg&#39;s Blog</title>
		<link>http://www.briansolis.com/2010/03/optimizing-brands-for-social-search/comment-page-9/#comment-27777</link>
		<dc:creator>Social media tip of the day brought to you by Steve Eckburg &#171; SteveEckburg&#39;s Blog</dc:creator>
		<pubDate>Mon, 21 Jun 2010 18:17:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11241#comment-27777</guid>
		<description>[...] are not only searching for guidance, comparisons, and experiences through Google, they are also becoming increasingly [...]</description>
		<content:encoded><![CDATA[<p>[...] are not only searching for guidance, comparisons, and experiences through Google, they are also becoming increasingly [...]</p>
]]></content:encoded>
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	<item>
		<title>By: In Social Media, Engagement Has Its Rewards</title>
		<link>http://www.briansolis.com/2010/03/optimizing-brands-for-social-search/comment-page-9/#comment-27760</link>
		<dc:creator>In Social Media, Engagement Has Its Rewards</dc:creator>
		<pubDate>Mon, 21 Jun 2010 14:43:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11241#comment-27760</guid>
		<description>[...] are not only searching for guidance, comparisons, and experiences through Google, they are also becoming increasingly [...]</description>
		<content:encoded><![CDATA[<p>[...] are not only searching for guidance, comparisons, and experiences through Google, they are also becoming increasingly [...]</p>
]]></content:encoded>
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		<title>By: Ex Back</title>
		<link>http://www.briansolis.com/2010/03/optimizing-brands-for-social-search/comment-page-9/#comment-27588</link>
		<dc:creator>Ex Back</dc:creator>
		<pubDate>Thu, 17 Jun 2010 15:29:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11241#comment-27588</guid>
		<description>hi, 10 Steps for Optimizing the Brand for Social Search. via &lt;a href=&quot;http://briansolis.com&quot; rel=&quot;nofollow&quot;&gt;briansolis.com&lt;/a&gt;. Brilliant study done</description>
		<content:encoded><![CDATA[<p>hi, 10 Steps for Optimizing the Brand for Social Search. via <a href="http://briansolis.com" rel="nofollow">briansolis.com</a>. Brilliant study done</p>
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	<item>
		<title>By: gucci</title>
		<link>http://www.briansolis.com/2010/03/optimizing-brands-for-social-search/comment-page-9/#comment-27161</link>
		<dc:creator>gucci</dc:creator>
		<pubDate>Fri, 11 Jun 2010 10:52:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11241#comment-27161</guid>
		<description>Well , the view of the passage is  totally correct ,your details is really reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum! &lt;a href=&quot;http://www.brfinder.net/&quot; rel=&quot;nofollow&quot;&gt;http://www.brfinder.net/&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Well , the view of the passage is  totally correct ,your details is really reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum! <a href="http://www.brfinder.net/" rel="nofollow">http://www.brfinder.net/</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Spotlight Ideas &#187; Top 250 Blog Posts &#8211; Advertising, Marketing, Digital, Media and PR</title>
		<link>http://www.briansolis.com/2010/03/optimizing-brands-for-social-search/comment-page-9/#comment-24983</link>
		<dc:creator>Spotlight Ideas &#187; Top 250 Blog Posts &#8211; Advertising, Marketing, Digital, Media and PR</dc:creator>
		<pubDate>Thu, 13 May 2010 14:35:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11241#comment-24983</guid>
		<description>[...] 10 Steps for Optimizing the Brand for Social Search - Brian Solis &#8211; Mar &#8216;08 [...]</description>
		<content:encoded><![CDATA[<p>[...] 10 Steps for Optimizing the Brand for Social Search &#8211; Brian Solis &#8211; Mar &#8216;08 [...]</p>
]]></content:encoded>
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	<item>
		<title>By: SEO Referrals</title>
		<link>http://www.briansolis.com/2010/03/optimizing-brands-for-social-search/comment-page-9/#comment-23465</link>
		<dc:creator>SEO Referrals</dc:creator>
		<pubDate>Tue, 27 Apr 2010 02:57:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11241#comment-23465</guid>
		<description>Brian, nice post and very insightful.  I definitely believe social media sends more traffic than Google search but the issue most have with social media traffic is that it is difficult to measure in terms of metrics and ROI.  It would be interesting to know how many users from social media sites actually convert opposed to those converting from Google search.  Until we are able to track social media conversions with accuracy big companies will continue to spend more dollars on search engine optimization and marketing.</description>
		<content:encoded><![CDATA[<p>Brian, nice post and very insightful.  I definitely believe social media sends more traffic than Google search but the issue most have with social media traffic is that it is difficult to measure in terms of metrics and ROI.  It would be interesting to know how many users from social media sites actually convert opposed to those converting from Google search.  Until we are able to track social media conversions with accuracy big companies will continue to spend more dollars on search engine optimization and marketing.</p>
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