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	<title>Comments on: Brands Must Become Media to Earn Relevance</title>
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	<link>http://www.briansolis.com/2010/03/we-become-media/</link>
	<description>Defining the convergence of media and influence</description>
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		<title>By: Top Seven B2B Marketing Tweets Of The Week &#124; B2Bbloggers.com - B2B Social Media and Content Marketing</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-8/#comment-29858</link>
		<dc:creator>Top Seven B2B Marketing Tweets Of The Week &#124; B2Bbloggers.com - B2B Social Media and Content Marketing</dc:creator>
		<pubDate>Mon, 26 Jul 2010 19:08:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-29858</guid>
		<description>[...] Brands Must Become Media to Earn Relevance by @briansolis http://bit.ly/9uhMEn [...]</description>
		<content:encoded><![CDATA[<p>[...] Brands Must Become Media to Earn Relevance by @briansolis http://bit.ly/9uhMEn [...]</p>
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		<title>By: usa basketball shoes</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-8/#comment-29113</link>
		<dc:creator>usa basketball shoes</dc:creator>
		<pubDate>Mon, 12 Jul 2010 14:11:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-29113</guid>
		<description>Not going up high, but sufficient practical, Never pursuing fashion, but in every day.This&lt;a href=&quot;http://www.usa-basketball-shoes.com&quot;  rel=&quot;nofollow&quot;&gt;basketball shoes outlet&lt;/a&gt;  &lt;br&gt; is so simple, fashion, classic,helping your home more pretty indeed! I know there&#039;s a shop selling many  in  this style, you can also see again if there have more beautiful &lt;br&gt;   you like</description>
		<content:encoded><![CDATA[<p>Not going up high, but sufficient practical, Never pursuing fashion, but in every day.This<a href="http://www.usa-basketball-shoes.com"  rel="nofollow">basketball shoes outlet</a>  <br /> is so simple, fashion, classic,helping your home more pretty indeed! I know there&#39;s a shop selling many  in  this style, you can also see again if there have more beautiful <br />   you like</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Q&#38;A: Is One-Way Communication an Oxymoron?</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-8/#comment-26389</link>
		<dc:creator>Q&#38;A: Is One-Way Communication an Oxymoron?</dc:creator>
		<pubDate>Mon, 31 May 2010 10:53:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-26389</guid>
		<description>[...] as it represents the brand when the brand representative is not present. This is why brands must become media. Strategically placing content in the networks where stakeholders, customers, and prospects are [...]</description>
		<content:encoded><![CDATA[<p>[...] as it represents the brand when the brand representative is not present. This is why brands must become media. Strategically placing content in the networks where stakeholders, customers, and prospects are [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: How&#8217;s that &#8216;feel-good-ometer&#8217; working for you this morning? &#171; Extanz &#8211; Social Media Marketing and PR 2.0</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-8/#comment-22381</link>
		<dc:creator>How&#8217;s that &#8216;feel-good-ometer&#8217; working for you this morning? &#171; Extanz &#8211; Social Media Marketing and PR 2.0</dc:creator>
		<pubDate>Tue, 13 Apr 2010 15:27:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-22381</guid>
		<description>[...] a presence is elementary, captivating audiences is artful&#8221; and to also mention &#8220;as brands, we become media&#8221; &#8211; All the tools are available today to let businesses become an early form of [...]</description>
		<content:encoded><![CDATA[<p>[...] a presence is elementary, captivating audiences is artful&#8221; and to also mention &#8220;as brands, we become media&#8221; &#8211; All the tools are available today to let businesses become an early form of [...]</p>
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	</item>
	<item>
		<title>By: OMNT Links of the Week #15 &#124; Old Media, New Tricks</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-8/#comment-22168</link>
		<dc:creator>OMNT Links of the Week #15 &#124; Old Media, New Tricks</dc:creator>
		<pubDate>Fri, 09 Apr 2010 13:03:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-22168</guid>
		<description>[...] Brian Solis recently wrote about how brands &#8212; in their efforts to become more relevant and top-of-mind &#8212; must become more like true media. This concept certainly isn&#8217;t new, but he lays it out pretty well in this post. [...]</description>
		<content:encoded><![CDATA[<p>[...] Brian Solis recently wrote about how brands &#8212; in their efforts to become more relevant and top-of-mind &#8212; must become more like true media. This concept certainly isn&#8217;t new, but he lays it out pretty well in this post. [...]</p>
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	<item>
		<title>By: Optimize Your Brand for Sharing and Social Search in 11 Steps &#124; Grow Your Rent Roll</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-8/#comment-21969</link>
		<dc:creator>Optimize Your Brand for Sharing and Social Search in 11 Steps &#124; Grow Your Rent Roll</dc:creator>
		<pubDate>Tue, 06 Apr 2010 11:26:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-21969</guid>
		<description>[...] by defining an editorial calendar to produce and distribute relevant content for each and every network with rhythm and conviction. [...]</description>
		<content:encoded><![CDATA[<p>[...] by defining an editorial calendar to produce and distribute relevant content for each and every network with rhythm and conviction. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: The &#8220;Death&#8221; of Publishing &#171; Digital Marketing &#38; Technology</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-8/#comment-21209</link>
		<dc:creator>The &#8220;Death&#8221; of Publishing &#171; Digital Marketing &#38; Technology</dc:creator>
		<pubDate>Sun, 28 Mar 2010 19:24:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-21209</guid>
		<description>[...] was also reading Brian Solis and got to thinking about the idea that all brands are now to become publishers of media and [...]</description>
		<content:encoded><![CDATA[<p>[...] was also reading Brian Solis and got to thinking about the idea that all brands are now to become publishers of media and [...]</p>
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		<title>By: Henrique Biancardine (hbiancardine) « Brands Must Become Media to Earn Relevance « Chat Catcher</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-7/#comment-21013</link>
		<dc:creator>Henrique Biancardine (hbiancardine) « Brands Must Become Media to Earn Relevance « Chat Catcher</dc:creator>
		<pubDate>Fri, 26 Mar 2010 01:02:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-21013</guid>
		<description>[...]         @ashleywirthlin Great Post, Great Content! Check this out: [link to post] &#124; I think you will like it! #PR #Brand [...]</description>
		<content:encoded><![CDATA[<p>[...]         @ashleywirthlin Great Post, Great Content! Check this out: [link to post] | I think you will like it! #PR #Brand [...]</p>
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	</item>
	<item>
		<title>By: Link Roundup on TBE &#8211; What I&#8217;m Reading 3/25/10</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-7/#comment-20966</link>
		<dc:creator>Link Roundup on TBE &#8211; What I&#8217;m Reading 3/25/10</dc:creator>
		<pubDate>Thu, 25 Mar 2010 13:37:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-20966</guid>
		<description>[...] Brian Solis talks about the need for brands to become media in order to earn relevance.  He nails it right at the beginning of the post: [...]</description>
		<content:encoded><![CDATA[<p>[...] Brian Solis talks about the need for brands to become media in order to earn relevance.  He nails it right at the beginning of the post: [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Vasiliy</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-7/#comment-20897</link>
		<dc:creator>Vasiliy</dc:creator>
		<pubDate>Thu, 25 Mar 2010 02:42:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-20897</guid>
		<description>Brian, thanks, exicting article! the only thing that stays unclear to me is why a person / a man becomes a media? Does he want it   or he is ought to be a media because each his tweet or status update are pulbic?&lt;br&gt;Or it lies in human nature to share thouths, ideas, impressions, pictures via all the networks you mentions (from Twitter to Ning). &lt;br&gt;thanks</description>
		<content:encoded><![CDATA[<p>Brian, thanks, exicting article! the only thing that stays unclear to me is why a person / a man becomes a media? Does he want it   or he is ought to be a media because each his tweet or status update are pulbic?<br />Or it lies in human nature to share thouths, ideas, impressions, pictures via all the networks you mentions (from Twitter to Ning). <br />thanks</p>
]]></content:encoded>
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	<item>
		<title>By: Piero Poli (pieropoli) « Brands Must Become Media to Earn Relevance « Chat Catcher</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-7/#comment-20815</link>
		<dc:creator>Piero Poli (pieropoli) « Brands Must Become Media to Earn Relevance « Chat Catcher</dc:creator>
		<pubDate>Wed, 24 Mar 2010 12:47:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-20815</guid>
		<description>[...] 2010-03-24T05:46:53&#160;         Social Media is an earned privilege for brands. Brand as media thoughts by @briansolis [link to post] [...]</description>
		<content:encoded><![CDATA[<p>[...] 2010-03-24T05:46:53&nbsp;         Social Media is an earned privilege for brands. Brand as media thoughts by @briansolis [link to post] [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Tommy Landry (tommy_landry) « Brands Must Become Media to Earn Relevance « Chat Catcher</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-7/#comment-20579</link>
		<dc:creator>Tommy Landry (tommy_landry) « Brands Must Become Media to Earn Relevance « Chat Catcher</dc:creator>
		<pubDate>Mon, 22 Mar 2010 20:53:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-20579</guid>
		<description>[...] 2010-03-22T13:53:00&#160;         Brands Must Become Media to Earn Relevance (by @briansolis) [link to post] [...]</description>
		<content:encoded><![CDATA[<p>[...] 2010-03-22T13:53:00&nbsp;         Brands Must Become Media to Earn Relevance (by @briansolis) [link to post] [...]</p>
]]></content:encoded>
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		<title>By: Patrice Fleurquin (PatriceF) « Brands Must Become Media to Earn Relevance « Chat Catcher</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-7/#comment-20372</link>
		<dc:creator>Patrice Fleurquin (PatriceF) « Brands Must Become Media to Earn Relevance « Chat Catcher</dc:creator>
		<pubDate>Sun, 21 Mar 2010 13:34:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-20372</guid>
		<description>[...] 2010-03-21T06:33:50&#160;         Brands Must Become Media to Earn Relevance (still a good summary) [link to post] [...]</description>
		<content:encoded><![CDATA[<p>[...] 2010-03-21T06:33:50&nbsp;         Brands Must Become Media to Earn Relevance (still a good summary) [link to post] [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Business Garden (BusinessGarden) « Brands Must Become Media to Earn Relevance « Chat Catcher</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-7/#comment-20368</link>
		<dc:creator>Business Garden (BusinessGarden) « Brands Must Become Media to Earn Relevance « Chat Catcher</dc:creator>
		<pubDate>Sun, 21 Mar 2010 10:51:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-20368</guid>
		<description>[...] 2010-03-21T03:51:04&#160;         RT @raphaellelaubie: Brands Must Become Media to Earn Relevance [link to post] [...]</description>
		<content:encoded><![CDATA[<p>[...] 2010-03-21T03:51:04&nbsp;         RT @raphaellelaubie: Brands Must Become Media to Earn Relevance [link to post] [...]</p>
]]></content:encoded>
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		<title>By: David White (nowaddvideo) « Brands Must Become Media to Earn Relevance « Chat Catcher</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-7/#comment-20345</link>
		<dc:creator>David White (nowaddvideo) « Brands Must Become Media to Earn Relevance « Chat Catcher</dc:creator>
		<pubDate>Sat, 20 Mar 2010 18:27:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-20345</guid>
		<description>[...] 2010-03-20T11:27:00&#160;         [link to post] [...]</description>
		<content:encoded><![CDATA[<p>[...] 2010-03-20T11:27:00&nbsp;         [link to post] [...]</p>
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		<title>By: March 19 2010, Friday links and blogs roundup &#124; Financial Advisor Website Blog</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-7/#comment-20242</link>
		<dc:creator>March 19 2010, Friday links and blogs roundup &#124; Financial Advisor Website Blog</dc:creator>
		<pubDate>Fri, 19 Mar 2010 19:28:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-20242</guid>
		<description>[...] Brands Must Become Media to Earn Relevance &#8211; by Brian Solis. Top reasons why Brands are Becoming Media. [...]</description>
		<content:encoded><![CDATA[<p>[...] Brands Must Become Media to Earn Relevance &#8211; by Brian Solis. Top reasons why Brands are Becoming Media. [...]</p>
]]></content:encoded>
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		<title>By: Friday Social Media Round Up &#124; Spearfish Labs</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-7/#comment-20189</link>
		<dc:creator>Friday Social Media Round Up &#124; Spearfish Labs</dc:creator>
		<pubDate>Fri, 19 Mar 2010 16:29:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-20189</guid>
		<description>[...] Brands Must Become Media to Earn Relevance – Brian [...]</description>
		<content:encoded><![CDATA[<p>[...] Brands Must Become Media to Earn Relevance – Brian [...]</p>
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		<title>By: Breeze Marketing (breezeim) « Brands Must Become Media to Earn Relevance « Chat Catcher</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-7/#comment-20104</link>
		<dc:creator>Breeze Marketing (breezeim) « Brands Must Become Media to Earn Relevance « Chat Catcher</dc:creator>
		<pubDate>Thu, 18 Mar 2010 23:33:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-20104</guid>
		<description>[...] 2010-03-18T16:32:08&#160;         Brands are becoming media, but how do they best address commitment &amp; resource issues? RT @briansolis [link to post] [...]</description>
		<content:encoded><![CDATA[<p>[...] 2010-03-18T16:32:08&nbsp;         Brands are becoming media, but how do they best address commitment &amp; resource issues? RT @briansolis [link to post] [...]</p>
]]></content:encoded>
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		<title>By: Nicole Meloche (serviceseven) « Brands Must Become Media to Earn Relevance « Chat Catcher</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-7/#comment-20100</link>
		<dc:creator>Nicole Meloche (serviceseven) « Brands Must Become Media to Earn Relevance « Chat Catcher</dc:creator>
		<pubDate>Thu, 18 Mar 2010 22:32:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-20100</guid>
		<description>[...] 2010-03-18T15:31:55&#160;         BRANDS must become Media to Earn Relevance.. good article RT @briansolis [link to post] [...]</description>
		<content:encoded><![CDATA[<p>[...] 2010-03-18T15:31:55&nbsp;         BRANDS must become Media to Earn Relevance.. good article RT @briansolis [link to post] [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Xavi Bermudez (xbermudez) « Brands Must Become Media to Earn Relevance « Chat Catcher</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-7/#comment-20098</link>
		<dc:creator>Xavi Bermudez (xbermudez) « Brands Must Become Media to Earn Relevance « Chat Catcher</dc:creator>
		<pubDate>Thu, 18 Mar 2010 22:21:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-20098</guid>
		<description>[...]         Brands Must Become Media to Earn Relevance /by @briansolis [link to post] Ya lo decía mi amiga Lola: las marcas quieren ser [...]</description>
		<content:encoded><![CDATA[<p>[...]         Brands Must Become Media to Earn Relevance /by @briansolis [link to post] Ya lo decía mi amiga Lola: las marcas quieren ser [...]</p>
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