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	<title>Comments on: Brands Must Become Media to Earn Relevance</title>
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	<link>http://www.briansolis.com/2010/03/we-become-media/</link>
	<description>Defining the convergence of media and influence</description>
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	<item>
		<title>By: &#187; Four Roles In Making Your Brand Its Own Media</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-8/#comment-46220</link>
		<dc:creator>&#187; Four Roles In Making Your Brand Its Own Media</dc:creator>
		<pubDate>Wed, 26 Oct 2011 14:32:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-46220</guid>
		<description>[...] Solis at PR 2.0 has an excellent article about the idea of brands as media. Check it out.     Category : [...]</description>
		<content:encoded><![CDATA[<p>[...] Solis at PR 2.0 has an excellent article about the idea of brands as media. Check it out.     Category : [...]</p>
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		<title>By: ARAD RMT</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-6/#comment-44679</link>
		<dc:creator>ARAD RMT</dc:creator>
		<pubDate>Fri, 02 Sep 2011 02:51:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-44679</guid>
		<description>Your post is really good and informative. I&#039;m surprised that your post has not gotten any good quality, genuine comments. You have done a great job by posting this article. Thanks !!!</description>
		<content:encoded><![CDATA[<p>Your post is really good and informative. I&#8217;m surprised that your post has not gotten any good quality, genuine comments. You have done a great job by posting this article. Thanks !!!</p>
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		<title>By: GEfebiula</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-8/#comment-44078</link>
		<dc:creator>GEfebiula</dc:creator>
		<pubDate>Wed, 10 Aug 2011 08:51:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-44078</guid>
		<description>That is a great post! I cannot agree you more!</description>
		<content:encoded><![CDATA[<p>That is a great post! I cannot agree you more!</p>
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	<item>
		<title>By: Create content to be influential</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-8/#comment-37453</link>
		<dc:creator>Create content to be influential</dc:creator>
		<pubDate>Wed, 17 Nov 2010 17:18:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-37453</guid>
		<description>[...] you don’t think that way, you might want to start. That’s one aspect of Brian Solis’ article Brands Must Become Media to Earn Relevance, published way back in March. Solis is a self-described “digital analyst, sociologist and [...]</description>
		<content:encoded><![CDATA[<p>[...] you don’t think that way, you might want to start. That’s one aspect of Brian Solis’ article Brands Must Become Media to Earn Relevance, published way back in March. Solis is a self-described “digital analyst, sociologist and [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Top Seven B2B Marketing Tweets Of The Week &#124; B2Bbloggers.com - B2B Social Media and Content Marketing</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-8/#comment-29858</link>
		<dc:creator>Top Seven B2B Marketing Tweets Of The Week &#124; B2Bbloggers.com - B2B Social Media and Content Marketing</dc:creator>
		<pubDate>Mon, 26 Jul 2010 19:08:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-29858</guid>
		<description>[...] Brands Must Become Media to Earn Relevance by @briansolis http://bit.ly/9uhMEn [...]</description>
		<content:encoded><![CDATA[<p>[...] Brands Must Become Media to Earn Relevance by @briansolis http://bit.ly/9uhMEn [...]</p>
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	<item>
		<title>By: usa basketball shoes</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-8/#comment-29113</link>
		<dc:creator>usa basketball shoes</dc:creator>
		<pubDate>Mon, 12 Jul 2010 14:11:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-29113</guid>
		<description>Not going up high, but sufficient practical, Never pursuing fashion, but in every day.This&lt;a href=&quot;http://www.usa-basketball-shoes.com&quot;  rel=&quot;nofollow&quot;&gt;basketball shoes outlet&lt;/a&gt;  &lt;br&gt; is so simple, fashion, classic,helping your home more pretty indeed! I know there&#039;s a shop selling many  in  this style, you can also see again if there have more beautiful &lt;br&gt;   you like</description>
		<content:encoded><![CDATA[<p>Not going up high, but sufficient practical, Never pursuing fashion, but in every day.This<a href="http://www.usa-basketball-shoes.com"  rel="nofollow">basketball shoes outlet</a>  <br /> is so simple, fashion, classic,helping your home more pretty indeed! I know there&#39;s a shop selling many  in  this style, you can also see again if there have more beautiful <br />   you like</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Q&#38;A: Is One-Way Communication an Oxymoron?</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-8/#comment-26389</link>
		<dc:creator>Q&#38;A: Is One-Way Communication an Oxymoron?</dc:creator>
		<pubDate>Mon, 31 May 2010 10:53:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-26389</guid>
		<description>[...] as it represents the brand when the brand representative is not present. This is why brands must become media. Strategically placing content in the networks where stakeholders, customers, and prospects are [...]</description>
		<content:encoded><![CDATA[<p>[...] as it represents the brand when the brand representative is not present. This is why brands must become media. Strategically placing content in the networks where stakeholders, customers, and prospects are [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: How&#8217;s that &#8216;feel-good-ometer&#8217; working for you this morning? &#171; Extanz &#8211; Social Media Marketing and PR 2.0</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-8/#comment-22381</link>
		<dc:creator>How&#8217;s that &#8216;feel-good-ometer&#8217; working for you this morning? &#171; Extanz &#8211; Social Media Marketing and PR 2.0</dc:creator>
		<pubDate>Tue, 13 Apr 2010 15:27:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-22381</guid>
		<description>[...] a presence is elementary, captivating audiences is artful&#8221; and to also mention &#8220;as brands, we become media&#8221; &#8211; All the tools are available today to let businesses become an early form of [...]</description>
		<content:encoded><![CDATA[<p>[...] a presence is elementary, captivating audiences is artful&#8221; and to also mention &#8220;as brands, we become media&#8221; &#8211; All the tools are available today to let businesses become an early form of [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: OMNT Links of the Week #15 &#124; Old Media, New Tricks</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-8/#comment-22168</link>
		<dc:creator>OMNT Links of the Week #15 &#124; Old Media, New Tricks</dc:creator>
		<pubDate>Fri, 09 Apr 2010 13:03:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-22168</guid>
		<description>[...] Brian Solis recently wrote about how brands &#8212; in their efforts to become more relevant and top-of-mind &#8212; must become more like true media. This concept certainly isn&#8217;t new, but he lays it out pretty well in this post. [...]</description>
		<content:encoded><![CDATA[<p>[...] Brian Solis recently wrote about how brands &#8212; in their efforts to become more relevant and top-of-mind &#8212; must become more like true media. This concept certainly isn&#8217;t new, but he lays it out pretty well in this post. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Optimize Your Brand for Sharing and Social Search in 11 Steps &#124; Grow Your Rent Roll</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-7/#comment-21969</link>
		<dc:creator>Optimize Your Brand for Sharing and Social Search in 11 Steps &#124; Grow Your Rent Roll</dc:creator>
		<pubDate>Tue, 06 Apr 2010 11:26:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-21969</guid>
		<description>[...] by defining an editorial calendar to produce and distribute relevant content for each and every network with rhythm and conviction. [...]</description>
		<content:encoded><![CDATA[<p>[...] by defining an editorial calendar to produce and distribute relevant content for each and every network with rhythm and conviction. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: The &#8220;Death&#8221; of Publishing &#171; Digital Marketing &#38; Technology</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-7/#comment-21209</link>
		<dc:creator>The &#8220;Death&#8221; of Publishing &#171; Digital Marketing &#38; Technology</dc:creator>
		<pubDate>Sun, 28 Mar 2010 19:24:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-21209</guid>
		<description>[...] was also reading Brian Solis and got to thinking about the idea that all brands are now to become publishers of media and [...]</description>
		<content:encoded><![CDATA[<p>[...] was also reading Brian Solis and got to thinking about the idea that all brands are now to become publishers of media and [...]</p>
]]></content:encoded>
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		<title>By: Henrique Biancardine (hbiancardine) « Brands Must Become Media to Earn Relevance « Chat Catcher</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-7/#comment-21013</link>
		<dc:creator>Henrique Biancardine (hbiancardine) « Brands Must Become Media to Earn Relevance « Chat Catcher</dc:creator>
		<pubDate>Fri, 26 Mar 2010 01:02:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-21013</guid>
		<description>[...]         @ashleywirthlin Great Post, Great Content! Check this out: [link to post] &#124; I think you will like it! #PR #Brand [...]</description>
		<content:encoded><![CDATA[<p>[...]         @ashleywirthlin Great Post, Great Content! Check this out: [link to post] | I think you will like it! #PR #Brand [...]</p>
]]></content:encoded>
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		<title>By: Link Roundup on TBE &#8211; What I&#8217;m Reading 3/25/10</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-7/#comment-20966</link>
		<dc:creator>Link Roundup on TBE &#8211; What I&#8217;m Reading 3/25/10</dc:creator>
		<pubDate>Thu, 25 Mar 2010 13:37:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-20966</guid>
		<description>[...] Brian Solis talks about the need for brands to become media in order to earn relevance.  He nails it right at the beginning of the post: [...]</description>
		<content:encoded><![CDATA[<p>[...] Brian Solis talks about the need for brands to become media in order to earn relevance.  He nails it right at the beginning of the post: [...]</p>
]]></content:encoded>
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		<title>By: Vasiliy</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-7/#comment-20897</link>
		<dc:creator>Vasiliy</dc:creator>
		<pubDate>Thu, 25 Mar 2010 02:42:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-20897</guid>
		<description>Brian, thanks, exicting article! the only thing that stays unclear to me is why a person / a man becomes a media? Does he want it   or he is ought to be a media because each his tweet or status update are pulbic?&lt;br&gt;Or it lies in human nature to share thouths, ideas, impressions, pictures via all the networks you mentions (from Twitter to Ning). &lt;br&gt;thanks</description>
		<content:encoded><![CDATA[<p>Brian, thanks, exicting article! the only thing that stays unclear to me is why a person / a man becomes a media? Does he want it   or he is ought to be a media because each his tweet or status update are pulbic?<br />Or it lies in human nature to share thouths, ideas, impressions, pictures via all the networks you mentions (from Twitter to Ning). <br />thanks</p>
]]></content:encoded>
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		<title>By: Piero Poli (pieropoli) « Brands Must Become Media to Earn Relevance « Chat Catcher</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-7/#comment-20815</link>
		<dc:creator>Piero Poli (pieropoli) « Brands Must Become Media to Earn Relevance « Chat Catcher</dc:creator>
		<pubDate>Wed, 24 Mar 2010 12:47:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-20815</guid>
		<description>[...] 2010-03-24T05:46:53&#160;         Social Media is an earned privilege for brands. Brand as media thoughts by @briansolis [link to post] [...]</description>
		<content:encoded><![CDATA[<p>[...] 2010-03-24T05:46:53&nbsp;         Social Media is an earned privilege for brands. Brand as media thoughts by @briansolis [link to post] [...]</p>
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		<title>By: Tommy Landry (tommy_landry) « Brands Must Become Media to Earn Relevance « Chat Catcher</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-7/#comment-20579</link>
		<dc:creator>Tommy Landry (tommy_landry) « Brands Must Become Media to Earn Relevance « Chat Catcher</dc:creator>
		<pubDate>Mon, 22 Mar 2010 20:53:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-20579</guid>
		<description>[...] 2010-03-22T13:53:00&#160;         Brands Must Become Media to Earn Relevance (by @briansolis) [link to post] [...]</description>
		<content:encoded><![CDATA[<p>[...] 2010-03-22T13:53:00&nbsp;         Brands Must Become Media to Earn Relevance (by @briansolis) [link to post] [...]</p>
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		<title>By: Patrice Fleurquin (PatriceF) « Brands Must Become Media to Earn Relevance « Chat Catcher</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-7/#comment-20372</link>
		<dc:creator>Patrice Fleurquin (PatriceF) « Brands Must Become Media to Earn Relevance « Chat Catcher</dc:creator>
		<pubDate>Sun, 21 Mar 2010 13:34:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-20372</guid>
		<description>[...] 2010-03-21T06:33:50&#160;         Brands Must Become Media to Earn Relevance (still a good summary) [link to post] [...]</description>
		<content:encoded><![CDATA[<p>[...] 2010-03-21T06:33:50&nbsp;         Brands Must Become Media to Earn Relevance (still a good summary) [link to post] [...]</p>
]]></content:encoded>
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		<title>By: Business Garden (BusinessGarden) « Brands Must Become Media to Earn Relevance « Chat Catcher</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-7/#comment-20368</link>
		<dc:creator>Business Garden (BusinessGarden) « Brands Must Become Media to Earn Relevance « Chat Catcher</dc:creator>
		<pubDate>Sun, 21 Mar 2010 10:51:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-20368</guid>
		<description>[...] 2010-03-21T03:51:04&#160;         RT @raphaellelaubie: Brands Must Become Media to Earn Relevance [link to post] [...]</description>
		<content:encoded><![CDATA[<p>[...] 2010-03-21T03:51:04&nbsp;         RT @raphaellelaubie: Brands Must Become Media to Earn Relevance [link to post] [...]</p>
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		<title>By: David White (nowaddvideo) « Brands Must Become Media to Earn Relevance « Chat Catcher</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-7/#comment-20345</link>
		<dc:creator>David White (nowaddvideo) « Brands Must Become Media to Earn Relevance « Chat Catcher</dc:creator>
		<pubDate>Sat, 20 Mar 2010 18:27:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-20345</guid>
		<description>[...] 2010-03-20T11:27:00&#160;         [link to post] [...]</description>
		<content:encoded><![CDATA[<p>[...] 2010-03-20T11:27:00&nbsp;         [link to post] [...]</p>
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		<title>By: March 19 2010, Friday links and blogs roundup &#124; Financial Advisor Website Blog</title>
		<link>http://www.briansolis.com/2010/03/we-become-media/comment-page-7/#comment-20242</link>
		<dc:creator>March 19 2010, Friday links and blogs roundup &#124; Financial Advisor Website Blog</dc:creator>
		<pubDate>Fri, 19 Mar 2010 19:28:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=11069#comment-20242</guid>
		<description>[...] Brands Must Become Media to Earn Relevance &#8211; by Brian Solis. Top reasons why Brands are Becoming Media. [...]</description>
		<content:encoded><![CDATA[<p>[...] Brands Must Become Media to Earn Relevance &#8211; by Brian Solis. Top reasons why Brands are Becoming Media. [...]</p>
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