Phill Barufkin is a strategist, planner and researcher who works with businesses to deploy integrated marketing programs.

(I apologize my poor english writing skills, I'm from Denmark:-)

Think the tools mark a major shift in Gen Y business. Kevin Rose posting his goals on his blog at the beggining of the year may signal a shift in business startegy and networking through the tools. Will he meet people as result to support his goals, will the 1 million people reading his post via Twitter change the way the game is played. Perhaps extensions ,the tools, are extensions of who we are.

The only people that complain about social media are the ones that are getting left behind. I see this mostly in established PR circles, in there spare time I imagine they are attending Social Media conferences and getting schooled up.

Lets face it we just really want to reach people where they are playing, the adult sandpits. If adults are here we must play with them. Also your point on leisure time is incorrect people increasing have less free time are working longer hours. I also disagree with you Suspiciouscat that there is a problem converting these people. If you look at how free album sales from Radiohead we see they have sold more by free models and fee content. The spaces have driven the sales not the free model, they have defined the product made it takable.

People buy if 1) you are where they are 2) you offering them something unique or new.
3) Connecting with them and giving info on what you sell ie salesmenship, even free stuff. 4) Saving money by using SM frees money to spend on groovy graphic design. 5) You build Trust models of engagement 6) You care about them and love Customers 7) You try to bring some personal branding to the conversation so the product is irrelevant and people know what to expect and always need to have a piece of you i.e an info product or uselful service, even “your” widget.