Comments on: 7 Steps to Creating and Cultivating a Brand in Social Media http://www.briansolis.com/2010/06/7-steps-to-creating-and-cultivating-a-brand-in-social-media/ Defining the convergence of media and influence Wed, 23 May 2012 16:20:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: briansolis http://www.briansolis.com/2010/06/7-steps-to-creating-and-cultivating-a-brand-in-social-media/comment-page-9/#comment-50186 briansolis Tue, 08 May 2012 13:19:00 +0000 http://www.briansolis.com/?p=11862#comment-50186  Thanks Ashley!  Thanks Ashley!

]]> By: @ashleywolfmusic http://www.briansolis.com/2010/06/7-steps-to-creating-and-cultivating-a-brand-in-social-media/comment-page-9/#comment-50177 @ashleywolfmusic Tue, 08 May 2012 07:32:00 +0000 http://www.briansolis.com/?p=11862#comment-50177 Wonderful set of guidelines for just about anyone trying to navigate the often murky brand/SM waters!  We love your blog in #uclax425 and it's always chockfull of new refreshing, revealing ideas!  Thanks so much, @ashleywolfmusic  Wonderful set of guidelines for just about anyone trying to navigate the often murky brand/SM waters!  We love your blog in #uclax425 and it’s always chockfull of new refreshing, revealing ideas! 
Thanks so much, @ashleywolfmusic 

]]> By: briansolis http://www.briansolis.com/2010/06/7-steps-to-creating-and-cultivating-a-brand-in-social-media/comment-page-9/#comment-50149 briansolis Mon, 07 May 2012 16:16:00 +0000 http://www.briansolis.com/?p=11862#comment-50149  Cheers Keri!  Cheers Keri!

]]> By: Keri at Idea Girl Media http://www.briansolis.com/2010/06/7-steps-to-creating-and-cultivating-a-brand-in-social-media/comment-page-9/#comment-50147 Keri at Idea Girl Media Mon, 07 May 2012 15:50:00 +0000 http://www.briansolis.com/?p=11862#comment-50147 Brian, Great list for any brand looking to get started. Regarding listening, I am glad to see that you mention also paying attention to what is being said about competitors.  It appears some companies never get quite there, or they are mis-balanced -- Maybe listening about the others too much. Awareness is the goal there, not necessarily imitation. I appreciate your sharing resources to utilize for listening.  Looking forward to your session at SMSS12! :) ~Keri Brian,

Great list for any brand looking to get started.

Regarding listening, I am glad to see that you mention also paying attention to what is being said about competitors.  It appears some companies never get quite there, or they are mis-balanced — Maybe listening about the others too much.

Awareness is the goal there, not necessarily imitation.

I appreciate your sharing resources to utilize for listening. 

Looking forward to your session at SMSS12! :)

~Keri

]]> By: Personal Branding by professor227 - Pearltrees http://www.briansolis.com/2010/06/7-steps-to-creating-and-cultivating-a-brand-in-social-media/comment-page-9/#comment-47182 Personal Branding by professor227 - Pearltrees Sun, 11 Dec 2011 02:04:39 +0000 http://www.briansolis.com/?p=11862#comment-47182 [...] 5. How: Become a part of the community. In your review, pay close attention to how people interact, and the culture and behavior that exists within the social networks that are important to you. Their words and actions reveal opportunities for value-added, not disruptive or offensive, engagement. Monitor the responses that follow each time we engage. They will offer feedback that teaches us how to improve and what next steps we should take. 7 Steps to Creating and Cultivating a Brand in Social Media [...] [...] 5. How: Become a part of the community. In your review, pay close attention to how people interact, and the culture and behavior that exists within the social networks that are important to you. Their words and actions reveal opportunities for value-added, not disruptive or offensive, engagement. Monitor the responses that follow each time we engage. They will offer feedback that teaches us how to improve and what next steps we should take. 7 Steps to Creating and Cultivating a Brand in Social Media [...]

]]> By: People use social networks to connect with friends and family, sometimes brands Brian Solis http://www.briansolis.com/2010/06/7-steps-to-creating-and-cultivating-a-brand-in-social-media/comment-page-9/#comment-44974 People use social networks to connect with friends and family, sometimes brands Brian Solis Wed, 14 Sep 2011 18:19:36 +0000 http://www.briansolis.com/?p=11862#comment-44974 [...] evolution. It’s never too late to integrate an intelligence system that constantly examines the 5 W’s and an [...] [...] evolution. It’s never too late to integrate an intelligence system that constantly examines the 5 W’s and an [...]

]]> By: Research Paper | The Importance of Social Media In Branding | Stephanie Romano http://www.briansolis.com/2010/06/7-steps-to-creating-and-cultivating-a-brand-in-social-media/comment-page-9/#comment-40450 Research Paper | The Importance of Social Media In Branding | Stephanie Romano Mon, 07 Mar 2011 05:37:31 +0000 http://www.briansolis.com/?p=11862#comment-40450 [...] Solis, Brian, “7 Steps to Creating and Cultivating a Brand in Social Media.” Brian Solis. Brian Solis, 23 June 2010. Weblog Entry. 2 March 2011. <http://www.briansolis.com/2010/06/7-steps-to-creating-and-cultivating-a-brand-in-social-media/> [...] [...] Solis, Brian, “7 Steps to Creating and Cultivating a Brand in Social Media.” Brian Solis. Brian Solis, 23 June 2010. Weblog Entry. 2 March 2011. <http://www.briansolis.com/2010/06/7-steps-to-creating-and-cultivating-a-brand-in-social-media/&gt; [...]

]]> By: In Social Media, Failing to Plan is Planning to Fail http://www.briansolis.com/2010/06/7-steps-to-creating-and-cultivating-a-brand-in-social-media/comment-page-9/#comment-38951 In Social Media, Failing to Plan is Planning to Fail Sun, 09 Jan 2011 18:41:56 +0000 http://www.briansolis.com/?p=11862#comment-38951 [...] Approach the search box of social networks or monitoring and research tools such as ReSearch.ly, Radian6, Spiral16, etc. as a blank slate. Fill in the blanks to enliven the 5W’s +H.E. [...] [...] Approach the search box of social networks or monitoring and research tools such as ReSearch.ly, Radian6, Spiral16, etc. as a blank slate. Fill in the blanks to enliven the 5W’s +H.E. [...]

]]> By: Balakrishnanrajesh http://www.briansolis.com/2010/06/7-steps-to-creating-and-cultivating-a-brand-in-social-media/comment-page-9/#comment-37857 Balakrishnanrajesh Fri, 03 Dec 2010 05:54:00 +0000 http://www.briansolis.com/?p=11862#comment-37857 Yes, I like the concept of every brand having a "persona" or "individuality". I think in the near future, brands will be like "friends" and people will connect with them like they do on facebook. Yes, I like the concept of every brand having a “persona” or “individuality”. I think in the near future, brands will be like “friends” and people will connect with them like they do on facebook.

]]> By: Social Media and The Tale of Two Professions | Constellation Research http://www.briansolis.com/2010/06/7-steps-to-creating-and-cultivating-a-brand-in-social-media/comment-page-9/#comment-37733 Social Media and The Tale of Two Professions | Constellation Research Mon, 29 Nov 2010 14:59:43 +0000 http://www.briansolis.com/?p=11862#comment-37733 [...] understand the potential of social, but lack the ability to lobby its importance combined with the 5W’s of Social Media (who, what, when, where, why + how + to what extent) across the organization and also the map of [...] [...] understand the potential of social, but lack the ability to lobby its importance combined with the 5W’s of Social Media (who, what, when, where, why + how + to what extent) across the organization and also the map of [...]

]]> By: Social Media and The Tale of Two Professions http://www.briansolis.com/2010/06/7-steps-to-creating-and-cultivating-a-brand-in-social-media/comment-page-9/#comment-37727 Social Media and The Tale of Two Professions Mon, 29 Nov 2010 12:27:24 +0000 http://www.briansolis.com/?p=11862#comment-37727 [...] understand the potential of social, but lack the ability to lobby its importance combined with the 5W’s of Social Media (who, what, when, where, why + how + to what extent) across the organization and also the map of [...] [...] understand the potential of social, but lack the ability to lobby its importance combined with the 5W’s of Social Media (who, what, when, where, why + how + to what extent) across the organization and also the map of [...]

]]> By: Sara Chiarilli http://www.briansolis.com/2010/06/7-steps-to-creating-and-cultivating-a-brand-in-social-media/comment-page-9/#comment-34940 Sara Chiarilli Sat, 25 Sep 2010 16:40:52 +0000 http://www.briansolis.com/?p=11862#comment-34940 Thank you for the refresher on why social media is so important. Thank you for the refresher on why social media is so important.

]]> By: Berenice Ring (berenicering) « 7 Steps to Creating and Cultivating a Brand in Social Media « Chat Catcher http://www.briansolis.com/2010/06/7-steps-to-creating-and-cultivating-a-brand-in-social-media/comment-page-9/#comment-33764 Berenice Ring (berenicering) « 7 Steps to Creating and Cultivating a Brand in Social Media « Chat Catcher Tue, 07 Sep 2010 16:03:32 +0000 http://www.briansolis.com/?p=11862#comment-33764 [...] 7 Steps to Creating and Cultivating a #Brand in Social Media> [link to post] #branding #socialmedia [...] [...] 7 Steps to Creating and Cultivating a #Brand in Social Media> [link to post] #branding #socialmedia [...]

]]> By: Denise Marshall (thinkcogent) « 7 Steps to Creating and Cultivating a Brand in Social Media « Chat Catcher http://www.briansolis.com/2010/06/7-steps-to-creating-and-cultivating-a-brand-in-social-media/comment-page-9/#comment-33760 Denise Marshall (thinkcogent) « 7 Steps to Creating and Cultivating a Brand in Social Media « Chat Catcher Tue, 07 Sep 2010 15:08:32 +0000 http://www.briansolis.com/?p=11862#comment-33760 [...] RT @berenicering 7 Steps to Creating and Cultivating a #Brand in Social Media> [link to post] #branding #socialmedia [...] [...] RT @berenicering 7 Steps to Creating and Cultivating a #Brand in Social Media> [link to post] #branding #socialmedia [...]

]]> By: Tell Us About Us (TellUsAboutUs) « 7 Steps to Creating and Cultivating a Brand in Social Media « Chat Catcher http://www.briansolis.com/2010/06/7-steps-to-creating-and-cultivating-a-brand-in-social-media/comment-page-9/#comment-32856 Tell Us About Us (TellUsAboutUs) « 7 Steps to Creating and Cultivating a Brand in Social Media « Chat Catcher Wed, 25 Aug 2010 16:51:00 +0000 http://www.briansolis.com/?p=11862#comment-32856 [...] 2010-08-25T09:50:32  Check out these great #socialmedia tips at: [link to post] [...] [...] 2010-08-25T09:50:32  Check out these great #socialmedia tips at: [link to post] [...]

]]> By: The Rise of Social Media Within New Zealand Agricultural Businesses | Wildfire Solutions Blog http://www.briansolis.com/2010/06/7-steps-to-creating-and-cultivating-a-brand-in-social-media/comment-page-9/#comment-32330 The Rise of Social Media Within New Zealand Agricultural Businesses | Wildfire Solutions Blog Thu, 19 Aug 2010 02:58:38 +0000 http://www.briansolis.com/?p=11862#comment-32330 [...] HREF 2: 2010, Brian Solis – 7 Steps to Creating and Cultivating a Brand in Social Media, http://www.briansolis.com/2010/06/7-steps-to-creating-and-cultivating-a-brand-in-social-media/ [...] [...] HREF 2: 2010, Brian Solis – 7 Steps to Creating and Cultivating a Brand in Social Media, http://www.briansolis.com/2010/06/7-steps-to-creating-and-cultivating-a-brand-in-social-media/ [...]

]]> By: Social Media is Measured by the Sum of Its Parts | Publishing Company http://www.briansolis.com/2010/06/7-steps-to-creating-and-cultivating-a-brand-in-social-media/comment-page-9/#comment-30127 Social Media is Measured by the Sum of Its Parts | Publishing Company Fri, 30 Jul 2010 11:28:59 +0000 http://www.briansolis.com/?p=11862#comment-30127 [...] at choppy levels constricting gilding industries than you could imaginably believe. The answers of who, what, when, where, how, and to because compass are forth there; we dispassionate idiosyncrasy to expendable awhile [...] [...] at choppy levels constricting gilding industries than you could imaginably believe. The answers of who, what, when, where, how, and to because compass are forth there; we dispassionate idiosyncrasy to expendable awhile [...]

]]> By: Social Media is Measured by the Sum of Its Parts | SpaceWalk Media http://www.briansolis.com/2010/06/7-steps-to-creating-and-cultivating-a-brand-in-social-media/comment-page-9/#comment-30122 Social Media is Measured by the Sum of Its Parts | SpaceWalk Media Fri, 30 Jul 2010 09:34:52 +0000 http://www.briansolis.com/?p=11862#comment-30122 [...] networks at varying levels across more industries than you might possibly believe. The answers of who, what, when, where, how, and to what extent are out there; we just need to spend a moment searching for the insights [...] [...] networks at varying levels across more industries than you might possibly believe. The answers of who, what, when, where, how, and to what extent are out there; we just need to spend a moment searching for the insights [...]

]]> By: Lisa Feder (ljfeder) « 7 Steps to Creating and Cultivating a Brand in Social Media « Chat Catcher http://www.briansolis.com/2010/06/7-steps-to-creating-and-cultivating-a-brand-in-social-media/comment-page-9/#comment-30014 Lisa Feder (ljfeder) « 7 Steps to Creating and Cultivating a Brand in Social Media « Chat Catcher Wed, 28 Jul 2010 21:44:39 +0000 http://www.briansolis.com/?p=11862#comment-30014 [...] RT @briansolis 7 Steps to Creating and Cultivating a Brand in Social Media [link to post] Thx. Great q's for planning & [...] [...] RT @briansolis 7 Steps to Creating and Cultivating a Brand in Social Media [link to post] Thx. Great q's for planning & [...]

]]> By: SMEDIAM – The Social Media Channel for Growing Your Business Online » Social Media is Measured by the Sum of Its Parts http://www.briansolis.com/2010/06/7-steps-to-creating-and-cultivating-a-brand-in-social-media/comment-page-9/#comment-29951 SMEDIAM – The Social Media Channel for Growing Your Business Online » Social Media is Measured by the Sum of Its Parts Wed, 28 Jul 2010 13:40:38 +0000 http://www.briansolis.com/?p=11862#comment-29951 [...] networks at varying levels across more industries than you might possibly believe. The answers of who, what, when, where, how, and to what extent are out there, we just need to spend a moment searching for the insights [...] [...] networks at varying levels across more industries than you might possibly believe. The answers of who, what, when, where, how, and to what extent are out there, we just need to spend a moment searching for the insights [...]

]]>