I recently hosted a discussion on the need to lessen, not eliminate, the emphasis we place on the social media case studies and “how to” posts that are now universal, as they won’t apply to the specific circumstances or context of our challenges, opportunities, and market dynamics. I believe that we should use them solely for inspiration, but not as templates for our work. The best advice that I or anyone for that matter, can offer, lies in our ability to help you define the questions you must ask and answer yourself.
This is our time to become the very experts in our space that we once sought to answer our own questions. As such, our work should focus on self-empowerment, placing the responsibility of leadership and direction directly on us.
This is an investment in “you” and your role in leading the revolution from within. The key to success is context. And I wrote Engage to help you…
1. Redefine what you know and don’t know about social media to reset the foundation for learning and advancement (specific to your world)
2. Determine where to start, focus, grow, and to what extent
3. Collect and package information to win support for pilot programs and campaigns
4. Determine the amount of resources to support programs
5. Identify influential voices within social networks
6. Engage in meaningful and useful ways that deliver value and build both relations and relationships
7. Establish a conversational workflow to scale social media across departments
8. Build communities and inspire advocacy
9. Define useful metrics and measure everything from KPIs to ROI
10. Learn, adapt, and lead…
And that’s just the beginning.