Comments on: The Last Mile: The Socialization of Business http://www.briansolis.com/2010/06/the-last-mile-the-socialization-of-business/ Defining the convergence of media and influence Thu, 09 Feb 2012 21:53:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Aavenue1 http://www.briansolis.com/2010/06/the-last-mile-the-socialization-of-business/comment-page-8/#comment-45940 Aavenue1 Wed, 19 Oct 2011 08:20:00 +0000 http://www.briansolis.com/?p=11983#comment-45940 Good one  Good one 

]]> By: The New Frontier of Social Business Design | DIY Genius http://www.briansolis.com/2010/06/the-last-mile-the-socialization-of-business/comment-page-8/#comment-44170 The New Frontier of Social Business Design | DIY Genius Sat, 13 Aug 2011 05:33:10 +0000 http://www.briansolis.com/?p=11983#comment-44170 [...] 4. The Last Mile: The Socialization of Business [...] [...] 4. The Last Mile: The Socialization of Business [...]

]]> By: SCRM TRENDS « Antioxidant4life http://www.briansolis.com/2010/06/the-last-mile-the-socialization-of-business/comment-page-8/#comment-42822 SCRM TRENDS « Antioxidant4life Fri, 10 Jun 2011 19:41:08 +0000 http://www.briansolis.com/?p=11983#comment-42822 [...] ecosystem that demonstrates why businesses need to consider not just a 360 approach, but a socialized approach. Of the consumers surveyed, 72% publish blog posts at least monthly, 70% comment on [...] [...] ecosystem that demonstrates why businesses need to consider not just a 360 approach, but a socialized approach. Of the consumers surveyed, 72% publish blog posts at least monthly, 70% comment on [...]

]]> By: 10 Interesting Resources For Social Business Design | Unified Stream http://www.briansolis.com/2010/06/the-last-mile-the-socialization-of-business/comment-page-8/#comment-40607 10 Interesting Resources For Social Business Design | Unified Stream Wed, 09 Mar 2011 16:14:12 +0000 http://www.briansolis.com/?p=11983#comment-40607 [...] 4. The Last Mile: The Socialization of Business [...] [...] 4. The Last Mile: The Socialization of Business [...]

]]> By: Interest Graphs – Introducing Your Friends, Fans and Followers [01Dec10] | The Book http://www.briansolis.com/2010/06/the-last-mile-the-socialization-of-business/comment-page-8/#comment-40418 Interest Graphs – Introducing Your Friends, Fans and Followers [01Dec10] | The Book Sat, 05 Mar 2011 13:35:06 +0000 http://www.briansolis.com/?p=11983#comment-40418 [...] the diversified needs and expectations of social consumers, we can indeed connect what I call the Last Mile of P2P person (customers) to person (representatives) online [...] [...] the diversified needs and expectations of social consumers, we can indeed connect what I call the Last Mile of P2P person (customers) to person (representatives) online [...]

]]> By: briansolis http://www.briansolis.com/2010/06/the-last-mile-the-socialization-of-business/comment-page-8/#comment-39541 briansolis Tue, 01 Feb 2011 15:32:00 +0000 http://www.briansolis.com/?p=11983#comment-39541 Indeed...it's how businesses talk that seem to miss the mark and social media renews the importance of genuine engagement. Indeed…it’s how businesses talk that seem to miss the mark and social media renews the importance of genuine engagement.

]]> By: Anonymous http://www.briansolis.com/2010/06/the-last-mile-the-socialization-of-business/comment-page-8/#comment-39540 Anonymous Tue, 01 Feb 2011 15:31:00 +0000 http://www.briansolis.com/?p=11983#comment-39540 Hi Brian, Quick question. Don't you think any sort of outreach: ads, whitepapers, newsletter struggle to truly support a customer because "they are not genuinely empathetic in acknowledging or addressing the needs of their communities because they have not lived a day in life of their consumers". I don't think this is a solely a symptom of social media. Isn't this the gap that all engagements attempt to bridge? Hi Brian,

Quick question. Don’t you think any sort of outreach: ads, whitepapers, newsletter struggle to truly support a customer because “they are not genuinely empathetic in acknowledging or addressing the needs of their communities because they have not lived a day in life of their consumers”. I don’t think this is a solely a symptom of social media. Isn’t this the gap that all engagements attempt to bridge?

]]> By: Best of 2010: The Future of Business is Social | Constellation Research http://www.briansolis.com/2010/06/the-last-mile-the-socialization-of-business/comment-page-8/#comment-38631 Best of 2010: The Future of Business is Social | Constellation Research Thu, 30 Dec 2010 02:20:03 +0000 http://www.briansolis.com/?p=11983#comment-38631 [...] The Last Mile: The Socialization of [...] [...] The Last Mile: The Socialization of [...]

]]> By: The Best of 2010: Hybrid Theory and the Future of Marketing http://www.briansolis.com/2010/06/the-last-mile-the-socialization-of-business/comment-page-8/#comment-38526 The Best of 2010: Hybrid Theory and the Future of Marketing Mon, 27 Dec 2010 16:59:07 +0000 http://www.briansolis.com/?p=11983#comment-38526 [...] represent a myriad of distinct audiences, not just one receptive to creative marketing. The Last Mile of business requires the recognition and engagement of social consumers requires a genuine, yet [...] [...] represent a myriad of distinct audiences, not just one receptive to creative marketing. The Last Mile of business requires the recognition and engagement of social consumers requires a genuine, yet [...]

]]> By: The Difference Between Friends, Fans and Followers | Constellation Research http://www.briansolis.com/2010/06/the-last-mile-the-socialization-of-business/comment-page-8/#comment-38178 The Difference Between Friends, Fans and Followers | Constellation Research Thu, 16 Dec 2010 04:22:20 +0000 http://www.briansolis.com/?p=11983#comment-38178 [...] There is no one audience. It’s an audience of audiences with audiences and within each are varying roles of the social consumer. [...] [...] There is no one audience. It’s an audience of audiences with audiences and within each are varying roles of the social consumer. [...]

]]> By: The Difference Between Friends, Fans and Followers http://www.briansolis.com/2010/06/the-last-mile-the-socialization-of-business/comment-page-8/#comment-38166 The Difference Between Friends, Fans and Followers Thu, 16 Dec 2010 00:35:41 +0000 http://www.briansolis.com/?p=11983#comment-38166 [...] There is no one audience. It’s an audience of audiences with audiences and within each are varying roles of the social consumer. [...] [...] There is no one audience. It’s an audience of audiences with audiences and within each are varying roles of the social consumer. [...]

]]> By: benhuynh http://www.briansolis.com/2010/06/the-last-mile-the-socialization-of-business/comment-page-8/#comment-38043 benhuynh Sat, 11 Dec 2010 15:37:00 +0000 http://www.briansolis.com/?p=11983#comment-38043 Great informative. Thank you! Great informative. Thank you!

]]> By: benhuynh http://www.briansolis.com/2010/06/the-last-mile-the-socialization-of-business/comment-page-8/#comment-38044 benhuynh Sat, 11 Dec 2010 15:37:00 +0000 http://www.briansolis.com/?p=11983#comment-38044 Great informative. Thank you! Great informative. Thank you!

]]> By: benhuynh http://www.briansolis.com/2010/06/the-last-mile-the-socialization-of-business/comment-page-8/#comment-38042 benhuynh Sat, 11 Dec 2010 15:37:00 +0000 http://www.briansolis.com/?p=11983#comment-38042 Great informative. Thank you! Great informative. Thank you!

]]> By: Introducing Your Friends, Fans and Followers http://www.briansolis.com/2010/06/the-last-mile-the-socialization-of-business/comment-page-8/#comment-37814 Introducing Your Friends, Fans and Followers Wed, 01 Dec 2010 19:32:36 +0000 http://www.briansolis.com/?p=11983#comment-37814 [...] the diversified needs and expectations of social consumers, we can indeed connect what I call the Last Mile of P2P person (customers) to person (representatives) online [...] [...] the diversified needs and expectations of social consumers, we can indeed connect what I call the Last Mile of P2P person (customers) to person (representatives) online [...]

]]> By: (R)evolution: Frank Eliason on the Social Business and Customer Service http://www.briansolis.com/2010/06/the-last-mile-the-socialization-of-business/comment-page-8/#comment-37161 (R)evolution: Frank Eliason on the Social Business and Customer Service Fri, 05 Nov 2010 15:18:57 +0000 http://www.briansolis.com/?p=11983#comment-37161 [...] lies the challenge ahead…In order for businesses to mature and genuinely connect in the Last Mile, social media will have to cut through the red tape and break down the walls that divide the [...] [...] lies the challenge ahead…In order for businesses to mature and genuinely connect in the Last Mile, social media will have to cut through the red tape and break down the walls that divide the [...]

]]> By: The Power of Twitter Followers | Digital Democracy http://www.briansolis.com/2010/06/the-last-mile-the-socialization-of-business/comment-page-7/#comment-34887 The Power of Twitter Followers | Digital Democracy Thu, 23 Sep 2010 01:23:46 +0000 http://www.briansolis.com/?p=11983#comment-34887 [...] to take one thing away from this research, it’s this…Twitter users are the most influential social consumers online today. This revelation is constant across many published research reports. Not only are they [...] [...] to take one thing away from this research, it’s this…Twitter users are the most influential social consumers online today. This revelation is constant across many published research reports. Not only are they [...]

]]> By: The Socialization of Business: Your Dirty Little Secrets Are No Longer Secrets http://www.briansolis.com/2010/06/the-last-mile-the-socialization-of-business/comment-page-7/#comment-34821 The Socialization of Business: Your Dirty Little Secrets Are No Longer Secrets Mon, 20 Sep 2010 23:40:30 +0000 http://www.briansolis.com/?p=11983#comment-34821 [...] in marketing or customer service, the reality is that social media demands nothing less than the complete socialization of the entire business. Every division and nuance of business as usual transforms to business [...] [...] in marketing or customer service, the reality is that social media demands nothing less than the complete socialization of the entire business. Every division and nuance of business as usual transforms to business [...]

]]> By: The Socialization of Business: Your Dirty Little Secrets are No Longer Secrets http://www.briansolis.com/2010/06/the-last-mile-the-socialization-of-business/comment-page-7/#comment-34813 The Socialization of Business: Your Dirty Little Secrets are No Longer Secrets Mon, 20 Sep 2010 15:06:20 +0000 http://www.briansolis.com/?p=11983#comment-34813 [...] or customer service, the reality is that social media demands nothing less than the complete socialization of the entire business. Every division and nuance of business as usual transforms to business [...] [...] or customer service, the reality is that social media demands nothing less than the complete socialization of the entire business. Every division and nuance of business as usual transforms to business [...]

]]> By: 5 Fav Business and Strategy Post – September 11th | Donald McMichael http://www.briansolis.com/2010/06/the-last-mile-the-socialization-of-business/comment-page-7/#comment-34075 5 Fav Business and Strategy Post – September 11th | Donald McMichael Sat, 11 Sep 2010 17:42:50 +0000 http://www.briansolis.com/?p=11983#comment-34075 [...] As Brian Solis states in his post “A true social media strategy socializes the entire business as well as the individual pieces that perform dedicated functions – both inbound and [...] [...] As Brian Solis states in his post “A true social media strategy socializes the entire business as well as the individual pieces that perform dedicated functions – both inbound and [...]

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