Video: A False Belief in Numbers? The bigger part of the story = who you are NOT connected to

In the next installment in a series of conversations exploring the state and future of social media, Chris Beck, founder of 26dottwo (@26dottwo) and I discuss social media by the numbers. At any given moment, your “fans,” “likes,” followers, commenters, readers, are expecting personalized experiences. Simply catering to an “audience” is borderline antisocial. Addressing the needs and expectations of the social consumer and the various roles they play in business is the minimum ante to continue to sit at the table. At the same time, we also need to look beyond who we’re connected to today and focus on connecting with influential individuals and nicheworks who define our social and commerce landscapes.

This series was filmed at the new video studio at KickLabs SF where I spend time as an entrepreneur in residence.

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Please consider reading, Engage!: It will help you find answers to your questions…



Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo