Video: Introducing the 5th “P” to the Marketing Mix — People
- August 8, 2010
- 54 Comments
I recently sat down with Chris Beck, founder of 26dottwo, a digital media agency in the San Francisco Bay Area for a in-depth discussion on the state and future of social media. We examine a broad range of topics that explore the impact of the social economy on business, culture and the democratization of influence.
In this installment, we discuss “people” as the 5th “P” in the marketing mix. While this is a subject that’s been discussed over the years, the 5th P serves as a defined pillar in the newly published Hybrid Theory Manifesto.
Shot at the new studios at KickLabs SF where I spend time as an entrepreneur in residence.
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Please consider reading, Engage!: It will help you find answers to your questions…
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Get Putting the Public Back in Public Relations and The Conversation Prism:
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Getting Back to Basics: Why Brands are Getting it Wrong in Social MediaCan you make your valuable article...
Getting Back to Basics: Why Brands are Getting it Wrong in Social MediaThank you for sharing Pat!
Getting Back to Basics: Why Brands are Getting it Wrong in Social MediaBrian, you’ve voiced the...
Getting Back to Basics: Why Brands are Getting it Wrong in Social MediaCouldn’t agree more to this...
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