Video: The Great Advertising Disconnect? From Campaign to Continuum

Too many people say social media is free. It isn't, I'm glad you talked about it in this video. Yes, Old Spice did succeed in creating a wonderful and very viral marketing campaign, and so many think, oh but it's just on YouTube, it's using Twitter, this stuff is free. That's ridiculous, it took time, effort, strategical planning, man power- you get the idea. This post is great in laying out the costs and benefits. Can't wait for more!

Great interview Brian, love the “last mile” reference. Time – Time – Time and businesses need to understand this more. What I have seen in the trenches of social media for the last 2 years is very simple: Social Media Marketing is 20 times cheaper thank paid advertising, customer acquisition is cheaper than paid, AND the conversion rates are much higher because of the TRUST factor with the community.

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