In part eight of a series of conversations exploring the state and future of social media, Chris Beck, founder of 26dottwo (@26dottwo) and I discuss the changing landscape of advertising and engagement.
Advertising and marketing is experimenting with campaigns and engagement programs that essentially brings creative to life. It’s the fusion of influence and confluence that will define their success over time.
But how do we define success?
Success stories in social are now common, but can we truly use them as templates for our unique market dynamics? In order to measure the success of our programs, we must design metrics and desired outcomes into the plan.
This series was filmed at the new video studio at KickLabs SF where I spend time as an entrepreneur in residence.