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What Makes an Influencer?

Influence is the subject of some of important conversations lately. Each time we surface questions, answers and new thinking that starts to reshape the landscape for how businesses view, define, and embrace influence.

The socialization has democratized content and equalized influence. As such, we are at the inception of an an era when everyday people are presented with an opportunity to earn authority, trust, and leadership based on their actions and words.

I’ve partnered with Vocus to take the conversation to you. As I believe that we all have a voice in the shaping and direction of any topic, it’s up to you to help us make sense of the future of influence.

Take the Poll

Everything starts with a simple poll that explores the definition and perception of influence. It takes only a few minutes to complete and your answers will be reviewed in a live Webinar mid-September and also published in a report to be published by Vocus soon after.

Click here to take the poll now and together we’ll learn what makes an influencer.

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Please consider reading, Engage!: It will help you find answers to your questions…

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98 COMMENTS ON THIS POST To “What Makes an Influencer?”

  1. It would be interesting to replace the word “influencer” with “leader”

    Simple change. Different outlook. What do you think?

  2. I tend to agree, you can't really measure influence because it is perception. Earning trust, authority and leadership based on our words and actions, is something that many strive for in the online space, and yes, once someone comes out calling themselves an “influencer” they do actually get people to believe them and follow them. But I like the word leader better in this situation, not influencer. I agree with the poster that a real influencer is someone who is doing something for the greater good.

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