The business of Twitter has grown more in this last year than it has in its brief four-year history. It’s a light year versus calendar years and now Twitter is flying high with almost 200 million users releasing 100 million Tweets per day.
Recently we were introduced to the “New Twitter.” Today, we’re greeted by the official presentation of Twitter with the release of “New Twitter, New Look”
Welcome to the (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media. Today we journey to Las Vegas where we shot on location at the House of Blues Foundation Room during Blogworld Expo. My first guest in a three-part series is my good friend Scott Monty, head of Social Media at Ford.
Facebook Founder and Chief Executive Office Mark Zuckerberg describes Facebook as a social utility that helps people communicate more efficiently with their friends, families and coworkers. Indeed, Facebook is so much more than a social network. As a social utility, it changes the dynamics of relationships, how we communicate with one another, and how we discover, share and learn. Facebook and Social Media are redesigning the information super highway, forever altering how information travels and how people connect. The world is literally becoming a much smaller place and as a result, businesses are forced to compete for attention where it’s focused. Otherwise, the concepts of Digital Darwinism and the need to Engage or Die most certainly become reality – out of sight, out of mind.
Facebook is, at the moment, the most important social network in the world. Over 500 million people connect to one another in the “Social Network.” And, with the introduction of the Open Graph, we are interacting with our Facebook connections on our favorite websites where our social graph and the corresponding activity of Likes, interaction, and commentary become the centerpiece for social curation and more importantly, our focused attention. We are putting our social network to work and we are learning how to share, discover, and collaborate in public.
Welcome to the (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media. Episode 6 features an interview with good friend Philip Kaplan otherwise known in the industry as Pud.
Philip earned worldwide success as the founder of the infamous F*ckedCompany.com that chronicled the flameout of Web 1.0 excess, one company at a time. Kaplan went on to start several ventures including AdBrite, the largest independent ad exchange.
Actions speak louder than words. And as such, we have the responsibility to lead desirable and mutually beneficial actions through meaning engagement. It’s difficult to do so however, when we focus our efforts on cultivating communities where success is derived by their respective populations. From views and impressions to Likes and Retweets to the count of our Friends, Fans and Followers (3F’s), we miss sight of what’s truly important, connections, outcomes, and the experiences we define and nurture.
Four-and-a-half years ago, Jack Dorsey sent the Tweet that would eventually spark a social revolution. At just 24 characters long, Dorsey and the Twitter team introduced us, one by one, to a new medium for connecting and communicating with one another. It would forever change how its community shared, discovered, and learned, setting the stage for a new era of influence and relevance. And in just four short years, Twitter would emerge as something more personal than a social network, it would serve as a human seismograph for facilitating, tracking, and measuring human movement and experiences.
Listening is only the beginning. Engagement is the beginning of the end of business as usual. Once we hear, truly hear our customers and the people who influence our decisions, effective engagement is inspired by the empathy that develops simply by being human.
We start to see things through the eyes of our consumers.
We feel their pains, frustrations, and also happiness.
We sense what it takes to encourage positive sentiment.
If a conversation takes place online and you’re not there to hear it, did it really happen?
On August 5, 2008 JESS3 and I introduced version 1.0 of The Conversation Prism. Today, I’m proud to announce The Conversation Prism Version 3.0. With the introduction of 3.0, our view of the social media panorama is updated and also reflective of the real world that is embracing and organizing the social Web.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.