Will You Lead, Follow, Ignore? The Choice is Yours

Yes, while it’s a bit dramatic, its design is intentional.

This is a rare moment in history where, if we take “social” media out of the discussion and we stop looking at Twitter and Facebook for just a moment, we can focus on what’s truly important.

Right here, right now, what makes this time so special, is you…

This is about empowerment. This is about not just having a voice or the ability to express it, but to connect people and also their ideas around it.

You have the ability to bring about change…to lead. This is your time to shape a generation fully capable of upsetting the balance of power across industries and sectors to place people, once again, at the center of everything we do.


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  • http://twitter.com/BryanElliott Bryan Elliott

    Brian, this one really hits home for me, well said. Finding a valuable community to join can be a challenge but starting your own and leading one is an entirely different animal! Sometimes the most unlikely person becomes a leader. And a long legacy of leadership or years of expertise in the area doesn’t necessarily qualify you or make you a better leader. In our life we’re probably the leader and follower at times. In fact, sometimes being a follower, though it carries a stigma, takes more courage and vision than being the one in charge.

    Early on, I felt very unworthy and the least likely choice to lead. But then I realized that normal ordinary people like me are leading out in small ways everywhere by pursing their passion. There are ordinary people quietly doing extraordinary things because they want to change things for the better. And I think that’s all you need to get started is passion and a vision for something important–and the determination to do it. All the credit really belongs to the inspired people who are willing to support and follow you. They become the reason your vision is important and valuable and come into the foreground as you slip into the background.

    • http://www.briansolis.com briansolis

      Bryan, I appreciate this comment, perhaps more than I can express here. You, my friend, have done something quite remarkable and it's helped many far beyond OC…you are a leader.

    • http://twitter.com/CoachDawnWrites Coach Dawn

      Loved this comment Bryan! As a sports coach, having leaders and followers is the only way our teams can function…and those roles can change or be cyclical. I think being a follower gets a bad rap, but with all the talk of leadership, who'll they lead if no one is willing or understands how to follow?

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  • http://twitter.com/mckra1g mckra1g

    Yet another example of my social web telling me to put up or shut up. Thanks for the kick in the seat. Best, M.

    • http://www.briansolis.com briansolis

      Let's do it…

  • http://www.ktvz.com Barney Lerten

    Brian, I'll admit, your book is as hard to get through in places as David Kilpatrick's great 'Facebook Effect' is a breeze to get through. Maybe your conversation style is just that much different than my brain – at times, I feel like you're saying the same thing in 1,000 different ways – then I get to a nugget like the part about the 'Attention Rubicon' and 'continuous partial attention'(!) and my ears perk up and my brain starts whirring. I WILL make it through this book, even if it takes until next year for someone like me with CPA (continuous partial attention) and it's got enough nuggets, thought-provokers to make it worth the sometimes rough slog;-)

    • http://www.briansolis.com briansolis

      Barney, thank you.

  • http://www.elishatan.com Elisha Tan

    Brian, if you ever need someone to help you in research or anything, I'll be glad to do it for free. You're the thought leader in this field so it'll be so cool to learn how you lead. :)

    • http://www.briansolis.com briansolis

      I appreciate the offer Elisha, I just may take you up on it.

    • http://www.elishatan.com Elisha Tan

      Sure! I'll be waiting. :)

  • http://www.driris.com Dr Iris

    wow–this looks like a must read!

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  • http://twitter.com/Galactic Cristian Gonzales

    I thought I was watching a 'Star Wars' prequel trailer for a second, ha.

    The ad certainly leaves an impression. :)

  • http://www.redhumpy.com/blog Natalie at Red Humpy

    Wow – that's a pretty dramatic trailer for a book, but as I have read Engage, the drama is fitting. Your book is a game-changer and full of examples. In a small corporation (30-50 staff), can leaders within the ranks drive a movement that management is reluctant to embark upon? Or must the movement wait to be driven by management who lead by example?

    • http://www.briansolis.com briansolis

      Thank you for reading Natalie and for taking the time to share your thoughts here.

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  • jonathanfrei

    I love that book trailers are a thing now… very engaging.

    • http://www.briansolis.com briansolis

      And we're not done yet… :)

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  • DavidMcGraw

    Reaction: Chills and energy running through my veins. I have read 2/3rds of Engage, I got bored and disengaged. Now, I feel like I might have missed something. Guess it is time to pick it back up.

    • http://www.briansolis.com briansolis

      David, I think it's more about what you do with everything you're learning…from every source. This is an inflection point where we graduate from champion to leader.

    • DavidMcGraw

      As an executive coach and consultant, I find people/companies struggle to transfer what they are learning into meaningful action.

      We are saturated with information. Our daily intake is on the upswing and we don't know what to do with all the information we acquire. We don't stop. We seek new perspective and knowledge from every source we can get our hands on. This results in acquiring a great amount of information in a short period of time. All this information is mixed up and fragmented in our thoughts. We struggle to retain and remember what we have intended to learn. This pattern continually repeats itself and we become paralyzed by inaction.

      The inflection point kicks in when we decide we are intentionally learning for the purpose of committing to take action.

    • Richard Catalina

      David, I agree – 100%. Thx.

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  • http://twitter.com/hmaust Holly V. Maust

    We speak your name. Love it Brian. When I'm doing social media training for clients and suggest books they should read, yours is always on the top of the list!

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  • Richard Catalina

    Thanks for the morning chuckle! :-D. Really. I liked it. No, really, I really did like it. Because I have this issue – where IS this all going? Doesn't it seem like we are all particpating in this SocialMedia phenom just because everyone else is doing it? And if we don't do it, then we will be left behind . . . in . . . the . . . what? I get it, but I still don't get it. When will we see true conversion to really money-making that will move markets? I don't mean for the people and companies that build apps and other tools to assist the participation, but to the individuals and businesses that are investing ridiculous amounts of time? Let's face it, participating in the Social Media Game takes HUGE amounts of time. Hours per day that I really need for other tasks. Will there be a payoff for the Common Person??? Thx, Brian.

    • Richard

      PS – Obviously, I need to read the book, as my perspective in this regard is one of ignorance. thx. RAC

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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