Will You Lead, Follow, Ignore? The Choice is Yours

Yes, while it’s a bit dramatic, its design is intentional.

This is a rare moment in history where, if we take “social” media out of the discussion and we stop looking at Twitter and Facebook for just a moment, we can focus on what’s truly important.

Right here, right now, what makes this time so special, is you…

This is about empowerment. This is about not just having a voice or the ability to express it, but to connect people and also their ideas around it.

You have the ability to bring about change…to lead. This is your time to shape a generation fully capable of upsetting the balance of power across industries and sectors to place people, once again, at the center of everything we do.


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  • http://buhlerworks.com/wordpress JEBworks

    If you make a trailer, might as well make it one that wakes people up! Well done. Got the book, I think the day it was published and it's now marked in yellow highlighter throughout. As Barney wrote, it's not always the easiest read but then most books with substance aren't. I'm not looking for an easy read of fluff, like so much that's out there disguised as business books or social media “how-to's” focusing on the tools without first addressing the essential issues of objectives and strategies. Thanks for not adding to the noise but raising the signal!

    • http://www.briansolis.com briansolis

      Yes! Thank you for this comment…you have no idea how much I appreciate it. And, thank you for reading the book as well!

  • http://www.facebook.com/people/Dan-Holden/1433746871 Dan Holden

    Very dramatic, but I like it!! Hehe. Brian does Hollywood.

    • http://www.briansolis.com briansolis

      Thank you Dan…

  • http://twitter.com/Idnition Christiane D.

    Hi, Really good trailer indeed. Book bought, need now to read it!

  • http://www.stephaniesammons.com Stephanie Sammons

    Hey pretty cool! I like your style Brian!

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  • http://twitter.com/evowo volker wohlfarth

    Hi Brian, I don't like it, too dramatic without much content and engagement :-) cheers, evowo from Berlin Germany

    • http://www.briansolis.com briansolis

      I am actually working on a video with substance as well, this one…it's simply a trailer.

  • http://www.weejeemedia.com/ Ian Huckabee

    I love it. People need to be woken up. Make the movie! (I hear Scott Rudin's really into social media these days.) I really appreciate the book, Brian. I've studied, researched, and implemented strategies for years, but having everything so organized is really helping me help others. I even carry a version in my iPhone as well. Thanks for taking the time. Do DevLearn! Looks like E-learning needs you too!

  • http://www.twitter.com/eileen_hung Eileen Hung

    I haven't seen many trailers for books, but this definitely caught my attention. It reminded me of the trailers Pixar released for “Wall-E.” They used the emotional connection the audiences had with their past movies, such as “Toy Story” and “Monsters, Inc.,” to get audiences to watch their new movie without haven't to expose too much. They had build up quite a setup that the audience felt like they would miss out if they didn't watch “Wall-E.” That's what the “Engage” trailer was trying draw from the audience. By social media name dropping, I can't help but feel like I'll be left behind if I don't read this book. Excited to see what the book is all about!

  • http://www.nickolassjensen.com Nickolass Jensen

    Hi Brian. I am Scandinavian, and my first impression of the first few chapters of Engage was that it was pompous. I still think it is. But I have learnt now that this is your style, and how you are branding yourself. Beneath all that there is substance – and I know that. Though I must admit that you are repeating yourself now and again in the book. But hey – in music there repetitions as well. That's what makes it easier to sing along.
    The trailer is very dramatic, but again – It's your style.
    I have found that beneath that style of yours there is a genuine belief and constant drive that produces new ideas and thoughts because of the waves you make when moving through the fluctuations of the digital atmosphere. You are creating the stream along with all of us. Because of who you meet and who you engage with. And all of this is actually a bit dramatic. It's not what you do but how we react to what you do or say that matters – am I right?

    I showed this trailer to my wife who is not at at all into my world..
    Her comment was, and I quote:
    ”If he made this himself, then he's a jerk. But I can see why you like him Nickolass”
    Cheers from Norway.

    • http://www.briansolis.com briansolis

      Thank you for the comment Nickolass. I should be clear, the video was a gift from a good friend of mine…Andrew Landini. He was inspired and caught “in the moment” by what the book meant to him and this is what he created. If it inspires someone to this extent, all I can do is say thank you and share his creation.

      I met some wonderful people yesterday in Dayton Ohio who said that the book inspired them to stop what they were doing and to finally pursue their dream…after reading Engage they started welcometocollege.com.

      The book is about empowerment. This is about creating your own path, sparking new ideas, and chasing them to reality. Everything I write and share is meant to help those who want to make a difference and transition from cheerleader to leader.

      This is worth repeating.

      Pompous? No…
      Helpful? I hope so…

      Thanks again for your support Nickolass! I hope to see you in Norway one day…

    • http://www.nickolassjensen.com Nickolass Jensen

      “from cheerleader to leader” ;-)
      Thank you for responding. And yes the book is helpful. I might invite you over for your next book release. Have some mountainpeaks that would make a fantastic location for a top release. I am not kidding.
      Have a nice day. I have to go move some snow – winter came early this year.

  • Drew

    I have to admit, I was on the fence about Engage, and the video swayed me. Sure, it's overblown and dramatic, but it's also very well done.

    “Engage” is now in my Amazon shopping cart.
    Which brings to me to one nitpick…finishing that ad with “In Bookstores Everywhere”???
    Shouldn't there be a link to the iBook/eBook version? Or at least a link to Amazon, BNonline, etc?

    I'm looking forward to reading this.



    • http://www.briansolis.com briansolis

      Thank you Drew. Here's the link to the kindle: http://amzn.to/a3cx8n – I don't have a link to the iBookstore though…if you find one, let me know.

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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