Katie Couric invited Brian Solis to her CBS studio in New York to discuss all things social and new media. In an hour-long conversation, Couric and Solis approached new media’s impact on the media business, journalism, education, family and friends, and society and culture at large. The two approached each complicated subject with the warmth and approachability of lifelong friends and also the depth of professionals seeking clarity in a time of confusion.
Part 1: Katie Couric on Social Media and Real-Time Journalism
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.