Best of 2010: Katie Couric on the Importance of Social Media

The last post in the “Best of 2010″ series is an experience that won’t soon be forgotten. In 2010 I launched (R)evolution, a new video series that spotlights the people who are exploring and defining the future of business, culture, and media. In Episodes 11-13, I had the opportunity to sit down with one of my idols, Katie Couric, anchor and managing editor of the CBS EVENING NEWS WITH KATIE COURIC and correspondent for 60 MINUTES.

Katie Couric is every bit enchanting and welcoming as she is wise and thoughtful. Watching this series reveals a rare side of the person we see on TV. This is someone who is learning about the importance of new media and who isn’t afraid or above exploring the future of relevance. She is the first to say that we are all facing new media together…and together, we have much to learn. A master of traditional journalism, a mother of two daughters, a human being, Katie is looking at Social Media as nothing less than transformative to who she is professionally and personally.

To be honest, I was intimidated at first. As you watch each of the three episodes, you’ll notice a gradual shift from a formal interview to a conversation between two peers.

Take a moment to watch all three. It’s a very candid, sincere, and refreshing conversation. And if you’re like me, you’ll find that she really is America’s Sweetheart.

Part One: Social Media and Real-Time Journalism

Part Two: Privacy and Personal Branding

Part Three: Fact-First Journalism and Digital Identity

Past Episodes:

Episode 1: Empowered with Josh Bernoff
Episode 2: Silicon Valley vs. The World with Sarah Lacy
Episode 3: Rick Bakas on Social Media, Wine and Community
Episode 4: Charlene Li on Open Leadership
Episode 5: Michael Fertik on Privacy and Social Networks
Episode 6: Philip Kaplan on Social Commerce and Influence
Episode 7: Scott Monty Steers Ford to Social Relevance
Episode 8: Frank Eliason on the Social Business and Customer Service
Episode 9: Mark Burnett on Storytelling
Episode 10: CBSNews.com Editor-in-Chief Dan Farber on the Future of News
Episode 11: Katie Couric on Social Media and Real-Time Journalism
Episode 12: Katie Couric on Privacy and Personal Branding
Episode 13: Katie Couric on Fact-First Journalism and Digital Identity
Episode 14: Stanford Law’s Ryan Calo on Privacy Harm and Education

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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