Studying the impact of innovation on business and society

Best of 2010: Katie Couric on the Importance of Social Media

The last post in the “Best of 2010” series is an experience that won’t soon be forgotten. In 2010 I launched (R)evolution, a new video series that spotlights the people who are exploring and defining the future of business, culture, and media. In Episodes 11-13, I had the opportunity to sit down with one of my idols, Katie Couric, anchor and managing editor of the CBS EVENING NEWS WITH KATIE COURIC and correspondent for 60 MINUTES.

Katie Couric is every bit enchanting and welcoming as she is wise and thoughtful. Watching this series reveals a rare side of the person we see on TV. This is someone who is learning about the importance of new media and who isn’t afraid or above exploring the future of relevance. She is the first to say that we are all facing new media together…and together, we have much to learn. A master of traditional journalism, a mother of two daughters, a human being, Katie is looking at Social Media as nothing less than transformative to who she is professionally and personally.

To be honest, I was intimidated at first. As you watch each of the three episodes, you’ll notice a gradual shift from a formal interview to a conversation between two peers.

Take a moment to watch all three. It’s a very candid, sincere, and refreshing conversation. And if you’re like me, you’ll find that she really is America’s Sweetheart.

Part One: Social Media and Real-Time Journalism

Part Two: Privacy and Personal Branding

Part Three: Fact-First Journalism and Digital Identity

Past Episodes:

Episode 1: Empowered with Josh Bernoff
Episode 2: Silicon Valley vs. The World with Sarah Lacy
Episode 3: Rick Bakas on Social Media, Wine and Community
Episode 4: Charlene Li on Open Leadership
Episode 5: Michael Fertik on Privacy and Social Networks
Episode 6: Philip Kaplan on Social Commerce and Influence
Episode 7: Scott Monty Steers Ford to Social Relevance
Episode 8: Frank Eliason on the Social Business and Customer Service
Episode 9: Mark Burnett on Storytelling
Episode 10: CBSNews.com Editor-in-Chief Dan Farber on the Future of News
Episode 11: Katie Couric on Social Media and Real-Time Journalism
Episode 12: Katie Couric on Privacy and Personal Branding
Episode 13: Katie Couric on Fact-First Journalism and Digital Identity
Episode 14: Stanford Law’s Ryan Calo on Privacy Harm and Education

Connect with Brian Solis on Twitter, LinkedIn, Facebook


___
If you’re looking for a way to FIND answers in social media, consider Engage!: It will help


___
Get The Conversation Prism:


___

11 COMMENTS ON THIS POST To “Best of 2010: Katie Couric on the Importance of Social Media”

  1. This is a really good interview. It’s a very informative and thoughtful narrative exposing not only how Social Media has become a powerful, influential and necessary way to connect with the world, but how it can also be potentially confusing and problematic even to the most savvy of media professionals. Good Work Brian

    Marshal Hilton
    Los Angeles

  2. Brenda Mulrooney says:

    And what has Katie Couric done with social media to transfer it into business success again?

Leave a Reply

Your email address will not be published. Required fields are marked *

Join the Newsletter

Sign up for the newsletter.

Stay Connected
Instagram
Twitter