On relevance and the need to earn it today and every day

If it’s one thing that I’ve learned over the years of studying social media, business, and the pursuit of influence, it’s that we are competing for the moment in order to earn and maintain a semblance of relevance. For businesses struggling to gain traction through Likes, RT’s, comments, clicks, friend and follower counts, the moment for which we compete, never really comes. It is perpetual.

As I was thinking about this idea for an upcoming post, I paused when I heard the following lyrics to Airplane by B.o.B.

Somebody take me back to the days
Before this was a job, before I got paid
And back when I was rappin’ for the hell of it
But now a days we rappin’ to stay relevant

While it’s not the most academic of examples I could reference, the video on YouTube alone has over 100 million views. In order to convey relevance, I used an example of relevance. The song and its message are poignant right now. And if I think about this from the perspective of blogging, many of us invest hours upon hours each day, week, or month to share our thoughts, to earn a moment in the social streams of others, to attract thoughts and reactions, and to gain distinction over time, to collaborate and learn together…one day, hopefully, earning authority on the subjects and in the communities that inspire us.

#relevance

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  • http://www.cliffscard.com/ Jackie Parks

    in order to earn and maintain a semblance of relevance. For businesses
    struggling to gain traction through Likes, RT’s, comments, clicks,
    friend and follower counts, the moment for which we compete, never
    really comes. It is perpetual.

  • http://www.poly-lumber-furniture.com/ Mauricio Sloan

    This is not only seen in the concentration of power in the hands of the
    C-Suite and the Board, but also in the org charts that map an often
    too real silo like operational structure.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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