Are you a content consumer or creator?

You’ll soon learn why I’m posting shorter, but more frequent posts…In the mean time, I wanted to share with you something I’ve been thinking quite a bit about these days.

Think about the generation or two before us. A significant portion of free time was spent consuming media. From print to broadcast, everyday people simply digested information and content presented to them. But then, everything changed. We were gifted with the ability to share what we think, feel, and experience, on demand. The democratization of information was finally upon us and we the people would ensure that our voices would be heard and felt. This was our time, quite literally as Time Magazine named “us” as the person of the year.

You control the Information Age. Welcome to your world…

There was and is something missing however. It takes a dedicated investment and orchestrated movement to control the information age. Without it, we’re contributing to social distortion, a regime governed by information overload that threatens social anarchy. Just because we have the ability to say something, doesn’t mean it matters to our greater society, nor does it resonate. Even in the face of this new democracy of social media, the majority of “the social” are merely consuming content – 68% of all socialites according to Forrester simply listen, never saying or producing anything.

And while it’s not the same as generations before us, I wonder if we’re moving towards an era of consumption again, just under a new facade.

In all honesty, the long form of content creation is under constant scrutiny and its value is continually questioned. Blogs are seemingly losing favor to the statusphere in the rise of a Web that promotes curation and micro-sized content without true context. Minimalist self-expression masquerades as a new information economy and I think we have yet to show what we’re capable of  contributing or truly changing.

You might disagree with me, but shortly after the iPad was released, I sold it. Why? Well, it wasn’t because I didn’t love it. I found myself thoroughly enjoying the ability to consume content in a very interactive manner that fooled me into thinking I was creating even though I was simply curating and sharing. To counter the sensation, I purchased a keyboard and a stand. They had me believing , but then I did the math. There’s more money in consumption than creation. And, that’s when I realized I was simply trying to justify it as a tool for consumption AND creation. Truth is that it’s a beautiful tool for content consumption and curation. But, I challenge you to create at least equal to you what you consume…or at least more than you do today.

Who are you?

What about you that some adore that we all need to experience?

What can you teach us?

I believe in order for the social economy to thrive, it must balance creation and consumption.

Additionally, we must invest in the social economy by demonstrating literacy and our ability to take what we learn and share our insights with those populating our coveted digital societies.

In the process we’ll find that the balance is refined to the delicate, yet invaluable ecology of learning and teaching.

What do you think? What are you observing?

This is your time…

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ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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