Flying to a Higher Altitude with Altimeter Group

Today I have some very special news to share with you – I will be joining Altimeter Group. To help you understand why I decided to make this move, allow me to provide a bit of context.

Over the years, I’ve published my experiences, observations and insights primarily exploring the impact of social technology on marketing, advertising, media, business, communications, and culture.

But within the last couple of years, the two places where I continually gravitate towards more often than less is defining business strategy and bridging the gaps between strategy and execution. As such, I’ve been focusing a considerable amount of my time on helping business leaders define a new era of relevance. As I am doing with my next book, I am expanding my focus from social media and social business to document and contribute to the evolution of an adaptive business.

While I do this work today, I believe that learning is always part of the game. And in gaming, there’s a saying for those who strive to always improve. If you want to get better, play people who truly challenge you. Such is true for my next move.

Today, I’m honored to announce that I’m joining the team at Altimeter Group as Principal. Over the years, I’ve had the privilege of calling Charlene Li and Jeremiah Owyang friends, mentors, and also neighbors. I’ve learned so much from them that over time, it was simply a natural progression to move toward an official relationship.

My initial focus at Altimeter is on new media strategies and models to design frameworks, creating bridges between companies and customers, employees, and other important stakeholders. This work will also expand into areas of change management. Joining Altimeter allows me to pursue and develop these ideas with arguably the best minds in the space.

In addition to market research, I will also provide a series of consulting services spanning the following areas:

Strategy Review – Analyze current programs and plans to assess strengths, weaknesses, and opportunities.

Training/Education – Assist individuals and teams at various levels learn and grow together. Help teams accelerate advanced learning to excel in more sophisticated new media strategy and tactics.

Workflow/Process/Governance – Define guardrails, assess current workflow and optimize for social, and draft playbooks to help engagement teams shine.

Organizational Transformation and Process Innovation – Review current infrastructure for new media and assist in the redesign of team structure to improve collaboration within one department and across organization.

Stakeholder Inspiration – Based on needs or state of company morale, present to troops to inspire creativity and collaboration.

Metrics – Work with engagement teams to develop measurement standards including + program KPIs and ROI.

Intelligence Framework – Assist in development of an intelligence framework to extract insights and trends to develop new strategies, processes, and methodologies.

For those who work with me at FutureWorks, the creative new media consultancy I founded in 1999, I will continue to advise the team there and support clients that are clear of any potential conflicts with my work at Altimeter.

In the mean time, I’m excited to join this amazing team. I’m looking forward to working with Charlene and Jeremiah of course, but I would also like to recognize Lora Cecere, Alan Webber, Susan Etlinger, Andrew Jones, and Christine Tran. Together I know we’ll reach new heights.

I would also like to take a moment to thank Ray Wang (who now runs Constellation Research Group) and Deb Schultz for their help, guidance, and friendship over the years.

Thank you for reading. Thank you for your continued support. Please stay in touch at my new email address, brian [at] altimetergroup [dot] com. If you would like to subscribe to my upcoming research reports, please register here.

Now, take your seats and fasten your seatbelts. We are number one on the runway for departure.

If you would like to receive a notification about my first research report, and get invited to the webinar, please sign up using this form

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  • Gail Lyon

    Congratulations Brian and the Altimeter Group – perfect match!


    Congratulations Brian! As someone who has followed you and your work since putting my toes in the waters of new and all things social media, I know you will be a tremendous asset to Altimeter. I remain, a true follower. :)

  • robingandhi

    Congratulations Brian. Sounds like a great fit.

  • Adam Helweh

    Congratulations Brian. The group at Altimeter keeps getting bigger and better.

  • cyuskoff

    Congratulations, Brian. Fantastic match. Can’t wait to see what will come next. Agree with Adam that Altimeter keeps getting bigger and better!

  • Ivan Hernandez

    Wow! Congrats Brian! You together with Jeremiah and Charlene is most definitely an amazing combination. I wish you all the best in your new journey at Altimeter Group!

  • Ricardo F. Prochnow

    WOW! All my favorite Social Media Gurus in 1 place: @altimetergroup @briansolis @charleneli @jowyang @AlanWebber @zak_kirchner Congratulations!

  • Anonymous

    Awesome for you and for Alimeter. Wow – what an incredibly smart group of dynamic thought-leaders. #MazelTov

  • Claire

    Brian, congratulations! What a great fit. Claire Celsi

  • Karen Hartline

    Huge congrats! This is a GREAT fit for you. Can we toast in Austin…champagne, of course. 😉

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  • Nik Cubrilovic

    Congrats Brian – great team you are joining

  • JEBworks

    Congratulations, Brian. Great move and great fit it seems. Look forward to follow this collection of innovative minds.

  • iconic88

    Congrats Brian on your new adventure!! Your runway is clear, now just watch your staplers from the magnetic fingers of Jeremiah Owyang 😉

    All the best!

  • Rob van Alphen

    Congratz, Brian! A team to be jealous of! :)

    PS: looking forward to your next book! You’re filling a significant gap in the field with this. Best of luck

  • Steven Ramirez

    Congratulations, Brian!

  • Tessa Horehled

    Congratulations Brian! :)

  • Tessa Horehled

    Congratulations Brian! :)

  • carhughes

    Brian, congrats on yet another amazing endeavor that you’ve created. A huge coup for the fantastic Altimeter Group and your contributions there will no doubt enable the firm to continue setting higher industry standards for helping businesses navigate the social media and social technology waters. Look forward to reading/seeing/hearing more great stuff from you and your new team!

  • Abbas Alidina

    Wow! This feels so epic!

    Congrats Brian, Jeremiah, Charlene and the rest of the team.

  • marianne richmond

    Congratulations Brian and Altimeter!!

  • BrettGreene

    Perfect move Brian. What a great team Altimeter has created! Congratulations.

  • Leora Israel

    Congrats Brian!

  • Parry Headrick

    What a great move! Congrats, Mr. Solis. Expecting even more great things from you!

  • Frank_Strong

    Wow, that is big news. Congrats, Brian and wishing you well in your new endeavor.


Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Relevance by Brian Solis
  • Düsseldorf to SFO - skimming the clouds
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo