Studying the impact of innovation on business and society

Month: March, 2011

Do Sponsored Tweets Work? @CharlieSheen Shows Us the Money

Money doesn’t grow on trees, but it does grow on Tweets… The world knows quite well that #tigerblood flows through the veins of @CharlieSheen. We’re also learning that the color of #TigerBlood is green, as Charlie proves to the world that paid Tweets not only sell, they work.  Ad.ly, the social media talent agency to the stars, is largely recognized for its work in merging celebrity endorsements with Twitter, introducing us to an era of sponsored Tweets from the people…

Flying to a Higher Altitude with Altimeter Group

Today I have some very special news to share with you – I will be joining Altimeter Group. To help you understand why I decided to make this move, allow me to provide a bit of context. Over the years, I’ve published my experiences, observations and insights primarily exploring the impact of social technology on marketing, advertising, media, business, communications, and culture. But within the last couple of years, the two places where I continually gravitate towards more often than…

Engage 2.0 is Now Online and in a Bookstore Near You

I’ve some great news to share with you! One year after its official release Engage 2.0 is now available… If you just bought the original Engage, don’t worry, this book doesn’t replace it. Engage 2.0 is a different book with a different purpose. When it came time to release Engage in paperback I was asked if there were any changes I wanted to make before going to press. The answer was an emphatic yes.  I took this opportunity not because…

(R)evolution Season 2: Coming March 11, 2011

Thank you to everyone who helped make (R)evolution Season 1 so special. I took some time off to start writing the next book. I’m happy to share however, that taping has already started for Season 2. The new season begins on March 11, 2011. Season One: Episode 1: Empowered with Josh Bernoff Episode 2: Silicon Valley vs. The World with Sarah Lacy Episode 3: Rick Bakas on Social Media, Wine and Community Episode 4: Charlene Li on Open Leadership Episode…

Social Media and the Need for New Business Models

Who owns social media? Is it marketing, customer service, public relations? Looking at a recent study conducted by the Pivot Conference, the top four departments where social media is currently run are as follows: 1. Marketing 2. Public Relations 3. Sales 4. Customer Service Perhaps, it’s the wrong question to ask however. It’s not unlike asking who owns email. But, here’s another question and as we think about it, let’s broaden our perspective as the answer may not appear immediately….

Deploying Volunteer Marketing Armies with Internal Social Media

Guest post by Jay Baer and Amber Naslund, inspired by their new book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social. To harvest all of the interesting and important happenings around your company, create an internal social media system. No one person in your company knows everything. Whether you’re a small organization or a multinational corporation, there are successes and failures, special moments, and stories occurring and being created every minute of every day….

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