Revolution Series 2 Debut: How Mercedes Benz Successfully Uses Social Media to Engage

Social media marketing is gaining in awareness and acceptance by businesses all over the world. According to a recent report published by Burson-Marsteller

67% of Fortune Global 100 companies use Twitter to directly engage with consumers. This is a 78% increase over the previous year. And, 9 out of 10 companies are talked about on Twitter.

When you think about social media and customer engagement, luxury brands are viewed upon through a different lens. The question is, are buyers of luxury goods engaging in social media? At the time of this recording Eleftherios Hatziioannou was Social Media Manager and Change Agent at Mercedes-Benz. During his visit to San Francisco in December, he joined me on the season premier of Revolution Season Two to discuss how a luxury car brand is not only finding success in social media, but is also changing the organization from the inside out to connect with customers through new touchpoints. I think you’ll find this discussion to be quite sincere, enlightening, and encouraging.

Eleftherios Hatziioannou is now New Media Manager at s.Oliver

Season One:
Episode 1: Empowered with Josh Bernoff
Episode 2: Silicon Valley vs. The World with Sarah Lacy
Episode 3: Rick Bakas on Social Media, Wine and Community
Episode 4: Charlene Li on Open Leadership
Episode 5: Michael Fertik on Privacy and Social Networks
Episode 6: Philip Kaplan on Social Commerce and Influence
Episode 7: Scott Monty Steers Ford to Social Relevance
Episode 8: Frank Eliason on the Social Business and Customer Service
Episode 9: Mark Burnett on Storytelling
Episode 10: CBSNews.com Editor-in-Chief Dan Farber on the Future of News
Episode 11: Katie Couric on Social Media and Real-Time Journalism – Part 1
Episode 12: Katie Couric on Fact-First-Journalism and Digital Identity – Part 2
Episode 13: Katie Couric on Privacy and Personal Branding – Part 3
Episode 14: Stanford Law’s Ryan Calo on Privacy Harm and Education

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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