Studying the impact of innovation on business and society

Revolution: Jim Louderback, CEO of Revision3 on Communities and Content – Part 2 of 2

In part 2 of my discussion with Revision3 CEO Jim Louderback, we review the importance of community in the very fabric of the programming and overall production. As Jim explains, Revision3 got its name from the idea that television is undergoing its third revision. Revision 1 was the three broadcast networks. Revision 2 was cable television, which as Jim highlights, helped bring television closer to the audience. Revision 3 is rooted in “breaking the fourth wall,” a popular expression in theater for connecting the seated audience with the performance on stage. Internet television opens up a new paradigm for connecting through the camera to PCs and mobile devices.  The new era of content producers must create content that’s not only engaging but participatory. Content merely becomes one pillar of community.

We’re now connecting with an audience with an audience of audiences.  And, this audience is no longer passive, they’re now in the director’s chair and ready to be part of the experience.

Please watch Part 2. For part 1 of the discussion, please click here.

Season 2 – Episode 6

Season Two:
S2E1: How Mercedes Benz Successfully Uses Social Media to Engage
S2E2: Technorati’s Richard Jalichandra on the State and Future of Social Media
S2E3: Guy Kawasaki on the Art of Enchantment
S2E4: Adly CEO Arnie Gullov-Singh on the Social Era of Celebrity Endorsements
S2E5: Filmmaker and Webby Awards Founder Tiffany Shlain
S2E6: Jim Louderback, Revision3 CEO on the Future of Broadcast and Web Television – Part 1 of 2

Watch Season One on YouTube

Now on iTunes!

Filmed at Revision3 studios in San Francisco

Connect with Brian Solis on Twitter, LinkedIn, Facebook

12 COMMENTS ON THIS POST To “Revolution: Jim Louderback, CEO of Revision3 on Communities and Content – Part 2 of 2”

  1. An interesting, unique, and insightful perspective. 

    Thanks for sharing Brian – these “Revolution” episodes are always great and worth sharing.

  2. Once again, Brian has the bacon.

  3. Where’s the LOVE button? I think Facebook, Google and Klout are missing something – they need to create that LOVE button for what Brian shares! #Revolution

  4. Thank you for starting a revolution :) It’s amazing how much “remarkable” content you can gather in one place :)

  5. Allenyoung says:

    Hello,
    I think Facebook, Google and Klout are missing something – they need to create that LOVE button for what Brian shares! it’s nice and best.
    …………..
    Allen young

Leave a Reply

Your email address will not be published. Required fields are marked *

Join the Newsletter

Sign up for the newsletter.

Stay Connected
Instagram
Twitter