Archive for July, 2011
Guest post by Kyle Monson, a former technology journalist and editor at PC Magazine, is Content Strategy Director at JWT. Follow him on Twitter @kmonson
You probably already know this, but we marketers are the bad guys in the battle of good versus evil. One commonly employed metaphor—“The Dark Side”—is particularly apt: we hunt down Jedi masters and destroy Alderaan. The top guys in marketing might refer to themselves as ninjas, but siths is a better descriptor, depending on whom you talk to.
To truly see opportunities within social media requires viewing the consumer landscape through a different lens…
Social media is enjoying yet another gust beneath its wings. Google Plus is rekindling the love affair of social networking among the early adopters and mavens who friended their way to higher Klout scores and also social network fatigue. The numbers of social network users are soaring well past 10 figures. Even celebrities such as Bono, Justin Timberlake, Ashton Kutcher, Lady Gaga et al, are not only living social, they’re putting their money where their cliques are by actively investing in emerging social technologies.
Recently, the Pivot Conference team set out to learn more about the state of social advertising and the future ahead by conducting an industry survey of 230 brand managers, executives, and marketing professionals. We will release the full report during the week of July 25th. Not all of the insights we learned will make it into the final report. However, I will share a few interesting findings as they come up starting with this one…
While there are already countless articles about Google+ and many more sharing up-to-the-minute statistics to emerge from the burgeoning network, I reserved my thoughts until now. I needed time to think about it.
Part FriendFeed, part Google Buzz, part Facebook, part Google.com and all of its properties, Google Plus represents a fresh approach to social engagement not seen at this level since the early days of Twitter. In the U.S., we have only a few top traditional TV networks, CBS, ABC, and NBC. In social networking, we now have a top three to compete for the online attention of not only Americans, but also the world–Facebook, Twitter, and Google+.
I was recently asked to write the foreword for Social Media Geek-to-Geek by Rick & Kathy Schmidt Jamison. I was delighted to help and as always, I requested to publish the foreword here when the book was released. Now that the book is available on Amazon, I’m excited to share the foreword with you here…
Foursquare is an emerging mobile network that connects people and places through mobile phones. While it isn’t the only player in the space, Foursquare does appear to be the game to beat. The 800 pound gorilla is Facebook Places but other geo-location nicheworks are also growing including Loopt and Gowalla. Each equally bring together the real and virtual worlds, unlocking the world around consumers through checkins and supporting gaming mechanics and social effects integrated into the experience. Foursquare has blazed the trail and as a result, it’s rewarded with escalating consumer adoption and engagement.
As the host and editorial director for this year’s Pivot Conference, I asked the first wave of registrants what they’re looking to learn leading into the conference. The questions, I imagine, are shared and therefore I am sharing the answers to hopefully hel youp. Here’s part 3 of 3. Follow the links to read part 1 and part 2 .
Q: How should brands think of advocacy in their campaigns?
The number one least asked question in social media is also the most important…
Asking “why” in all aspects of business and life in general is unexploited. Day in and day out I help businesses understand the opportunity that lies within new media, not because of Twitter or Facebook. I do so because opportunity is pervasive in the hearts and minds of consumers everywhere. We just have yet to really understand for what reason.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.