Studying the impact of innovation on business and society

Announcing: The End of Business as Usual

Earlier this year, I announced that I was writing another book. I left clues here and there, but I had yet to officially announce the title or the focus of the book. The truth is that I didn’t want to give readers of Engage 2 the impression that I was ready to move on.

So finally, it is with great pleasure that I share with you the name and also the semi-final draft of the book’s cover.

Officially introducing, “The End of Business as Usual.”

It will go live on October 1, 2011 and it’s available for pre-order now at Amazon | Barnes and Noble | 800CEOREAD.

An Excerpt from the Cover

The End of Business As Usual explores each layer of the complex consumer revolution that is changing the future of business, media, and culture. As consumers further connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive.

The End of Business As Usual will change the way you view the world of business, from sales and marketing to customer service and product development to leadership and culture.

More to come…

Thank you once again for your support over the years and also thank you to the wonderful team at Wiley.

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50 COMMENTS ON THIS POST To “Announcing: The End of Business as Usual”

  1. Brain, I’m curious if you describe the challenges for those schooled in legacy mass-marketing practices (the elephant in the room, that many choose to ignore)?

    You say that this phenomenon is “forcing us to rewire the way we think, act, and run our businesses” — but many marketers are still stuck in a bygone era, where they prefer to stay with their traditional monologue and resist the shift to a social commerce dialogue.

    • briansolis says:

      Yes. Absolutely part of the inspiration for this book. The first half makes that case. The second half focuses on what to do about it and how.

  2. cyuskoff says:

    congrats, brian! look forward to reading it!

  3. @annaobrien says:

    Brain congrats on what I am sure will be another useful and well thought out book.

  4. GReat this is unbeliveable)

  5. Vinay Upadhyay says:

    Hi, I appreciate
    the information that you have provided in the post. It is worth noting and I
    really liked the presentation as well. I will surely come back for more of interesting posts.

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