Announcing: The End of Business as Usual

Earlier this year, I announced that I was writing another book. I left clues here and there, but I had yet to officially announce the title or the focus of the book. The truth is that I didn’t want to give readers of Engage 2 the impression that I was ready to move on.

So finally, it is with great pleasure that I share with you the name and also the semi-final draft of the book’s cover.

Officially introducing, “The End of Business as Usual.”

It will go live on October 1, 2011 and it’s available for pre-order now at Amazon | Barnes and Noble | 800CEOREAD.

An Excerpt from the Cover

The End of Business As Usual explores each layer of the complex consumer revolution that is changing the future of business, media, and culture. As consumers further connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive.

The End of Business As Usual will change the way you view the world of business, from sales and marketing to customer service and product development to leadership and culture.

More to come…

Thank you once again for your support over the years and also thank you to the wonderful team at Wiley.

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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