Please Remind Me Why I Should Like, Follow, +1 You?

Like us on Facebook.

Follow us on Twitter.

+1 us on Google Plus.

Sound familiar?

It’s an all too familiar request that consumers face everyday. But what are businesses doing to help convince customers why they should do so? The answer is not as pervasive as you might imagine or hope to expect. In fact, I believe that “why?” is the least asked question by businesses in social media today.

The questions businesses should be asking, even before they create a social presence whatsoever include:

Why should we have a presence in Facebook, Twitter, et al.?

Why would consumers connect with us now and stay connected over time?

Consumers will expect businesses to think through these questions carefully and to present the answers and corresponding value into conversations and more important, into ongoing editorial and engagement planning and programming. It’s what makes social media just that…social.

I recently joined NBC’s Scott McGrew, Jon Swartz of USA Today and Dr. Moira Gunn of NPR on press:here to discuss this subject at greater length. Please take a moment to watch and let me know your thoughts for how businesses can use social media to improve customer relationships.


Connect with Brian Solis on Twitter | LinkedIn | Facebook | Google+


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The New ENGAGE!: If you’re looking to FIND answers in social media and not short cuts, consider either the Deluxe or Paperback edition


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Click here for the Conversation Prism, Twitterverse, Behaviorgraphics, and Social Compass posters…

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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