Announcing The End of Business as Usual: The new book is available now!

It’s with great pleasure, and a little bit of nervousness, that I announce the official availability of my new book, The End of Business as Usual.

Business, government, music, finance, publishing, everything is changing. We have a unique role in all of this as we are stakeholders in not only defining the need for change, but we are also responsible for leading transformation within our organizations. We are the architects, the mediators, and the sherpas to a new era of relevance and empowerment.

The End of Business as Usual explores the rise of the connected consumer, their effect on the bottom line, and how organizations can adapt to effectively compete for their attention, their business or contribution, and most importantly, their loyalty. The book examines how leading companies are finding success with connected customers. And, the lessons, case studies, and best practices contained within will help readers earn the support of organizational leaders by identifying growth opportunities and prioritizing where to invest time and resources. The result is creating an adaptive foundation for businesses to not only build relationships with connected customers, but improve customer AND employee relationships overall. As the subtitle states, we must rewire the way we work to succeed in what really is nothing short of a consumer revolution.

I would love your support and also your help in spreading the word. It’s an important book at an important time. It’s a new era of business and consumerism and YOU play a role in defining where it goes from here.

Thank you!

Click to order from your favorite bookstore…

Photo Credit: Ken Yeung

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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