Hugh MacLeod (@gapingvoid) Celebrates the Release of The End of Business as Usual with Original Cartoon


My good friend (and one of the brightest people I know), Brian Solis, has a new book out today: “The End of Business As Usual”.

As what has become a tradition between us, I drew the cartoon above to celebrate the launch…

Solis believes, as many of us do, that it is time that the voice of the individual was acknowledged by organizations… and then he makes the case to show exactly why it matters, not only in principle, but in actuality.

The fact that this book launches the same week as the Occupy Wall Street crowd are grabbing global headlines I think, is more than just a happy coincidence, but a definite sign of the times we now live in. Black Swans meeting The Cluetrain. Exactly.

I hope you’ll check it out. Congratulations, Brian! Rock on.

Hugh MacLeod (@gapingvoid)



Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Relevance by Brian Solis
  • Düsseldorf to SFO - skimming the clouds
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo