Hugh MacLeod (@gapingvoid) Celebrates the Release of The End of Business as Usual with Original Cartoon

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My good friend (and one of the brightest people I know), Brian Solis, has a new book out today: “The End of Business As Usual”.

As what has become a tradition between us, I drew the cartoon above to celebrate the launch…

Solis believes, as many of us do, that it is time that the voice of the individual was acknowledged by organizations… and then he makes the case to show exactly why it matters, not only in principle, but in actuality.

The fact that this book launches the same week as the Occupy Wall Street crowd are grabbing global headlines I think, is more than just a happy coincidence, but a definite sign of the times we now live in. Black Swans meeting The Cluetrain. Exactly.

I hope you’ll check it out. Congratulations, Brian! Rock on.

- Hugh MacLeod (@gapingvoid)

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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