In an era of Digital Darwinism, no business is too big to fail or too small to succeed

March 31, 2012
30 Comments

In an era of Digital Darwinism, no business is too big to fail or too small to succeed…this is your time.

Many follow, but very few lead.
Many compete to survive, but few compete for relevance.
Do we listen to our customers? Do we truly understand them?
Do we create experiences or do we simply react?
The future of business comes down to one word…change.
This is a new era that redefines everything.
An era of empowered consumers and employees.
Will we fall to natural selection or will we rise to lead the revolution.
This is our time to make business relevant.
Because people, after all, are everything.

#AdaptorDie

Please consider ordering The End of Business as Usual today…

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http://www.caminomyway.com/ Randall St Germain

Excellent video, Brian. Yes, change is inevitable and businesses, as well as individuals need to understand. Myself included.
- http://www.briansolis.com/ briansolis
  
  We are forever students…
http://twitter.com/BloggingPainter Blogging Painter

Love the comment “do we create experiences or simply react?” Being proactive in providing a rich customer experience is doable by any size business these days. Using Social Media to engage and educate is one way!
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Marius Smit

Love these videos!!
http://www.GiaOnTheMove.com/ Gia

Powerful statements Brian – an era of powerful consumers and employees. And yet, there are some people still don’t ‘get it’ or want to. It is becoming more and more interesting to see who actually does adapt and change. More to come I suppose…
- http://www.briansolis.com/ briansolis
  
  Everyday the divide between those who get it and those who don’t becomes wider. Not all is lost, for some of us will traverse the gap to bring the right people along.
http://twitter.com/500socialmedia Social Media Tips

I feel immeasurably wiser after that. Thanks
http://twitter.com/JimMacFly Jérémie Lannoy

“Do we listen to our customers? Do we truly understand them?”I don’t count how many times I already had to fight with clients to let them understand they need to listen and provide the information/service their customers needs.
hacer

students after all are everything
- http://www.briansolis.com/ briansolis
  
  We are forever students…
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MoreCowbell

It goes without saying that this is powerful content, but I love how you have formatted your verbiage into a sort of poem. Killer video.
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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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