Solis’ one-on-one interview with Billy Corgan reverberates across music industry

Brian Solis’ one-on-one conversation with Billy Corgan of the Smashing Pumpkins lived up to expectations, as the Smashing Pumpkins frontman railed against posers in the music industry and released some highly quotable sayings. The discussion took place on March 12 at the SXSW festival in Austin, Texas and was quickly covered by Rolling Stone, Billboard, and other media outlets. included the interview in its “Top 10 thrills at SXSW” round-up. Additional coverage of the discussion can be found at: The National Post, Rolling Stone, NME Magazine, and Memeburn.

From Billboard Magazine’s article, Smashing Pumpkins’ Billy Corgan Goes Off at SXSWi Chat:

If anyone expected Billy Corgan to hold himself back during a one-on-one conversation with author Brian Solis during their talk at SXSW today – which was titled “The End of Business As Usual” after Solis’s recent book — well, they haven’t been paying attention much to the Smashing Pumpkins’ frontman’s contrarian take on the music business. He compared new artists to strippers and said, “I was part of a generation that changed the world – and it was taken over by poseurs.”

Rolling Stone’s Essential Festival Coverage discussed the interview:

After claiming that he would need to set himself on fire on YouTube to get noticed as an unknown act today, Corgan explained that today’s young artists “have grown up thinking that being famous is the goal, not to be respected – not to be dangerous.” He compared some artists to sex workers, saying that once you’ve score a record deal, “you’re just the fresh stripper.”

The one-on-one conversation between Solis and Corgan centered around key themes of Solis’ book The End of Business as Usual which challenges brand to adapt and thrive amid market disruption.

About Brian Solis

Author of the acclaimed new book on social media and business, The End of Business as Usual, Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture.



Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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