It Takes Courage

It’s inevitable that I will get the question. You’d think by now that I would learn to expect it…that I would prepare for it…or have a response that would be purely second nature. But I don’t. I’ve no standard answer that automatically inspires anyone in the moment to take action. And, to this day, I neither expect the question nor do I have a rehearsed or standard riposte committed to memory.

So what is “the question?”

The question faces those who see disruption all around them. They believe survival requires change and they aspire to fight for transformation. But, at some point in their quest to pursue a new course, a direction in which they deeply believe, they will ask reluctantly, even desperately, “How do I convince others to see what I see” or “how can I get those in control to recognize the importance of what’s happening around us so that we can move forward in the right direction?”

While my response in each moment always attempts to zero-in on the individual circumstance, the truest, most genuine answer that I can share is that…to bring about change does not take technology, it takes courage. And, this is why change is not a commodity. Change is not easy nor is it formulaic. But I can say this with the utmost conviction, change.is.inevitable and it is yours to define.

We live in disruptive times. As such, everything we know transcends into everything we once knew. How we communicate, connect, discover, learn and share is changing. New and emerging technology is becoming increasingly relentless and it is forcing evolution or complete transformation. And, it touches your personally and professionally. In our own way, we each are gravitating toward dissonance or disarray and it can be distressful. As students, parents, role models, employees, managers, entrepreneurs, artists, or some or all of the above, we will at some point collide with disruption. And in that moment, we will have a choice to make. We either fall down, choose to embrace change, or we will see the possibilities beyond what’s immediately apparent to pave the way toward a more meaningful outcome.

But again, it takes courage. It takes courage to see what others don’t or do what others won’t. It takes courage to push forward when pushed back.

Courage is the ability to do something that frightens one, yet it is the very thing that all leaders share. See, courage takes great strength to stand in the face of pain or inevitable grief and without it, your vision, no matter how brilliant or essential, is merely a masterpiece painted on a napkin—a promise that is never fully realized.

We stand today upon a foundation of uncertainty and apprehension. Everything is changing. What is constant however, is the absence of clarity, direction or answers. To tell you that there is an easy path toward transformation or that there are a series of “top 10 ways” to help you change the perspective of leadership or those around you is, well, misleading or a complete falsehood.

Contrary to popular belief, there are no rules for revolutionaries…just as there are no leaders who don’t continually strive to earn a position of leadership. It takes courage to be a change agent, to rise up and lead the way when others are filled with fear. It takes courage to walk in a different direction when others walk along a contrasting path. Most important, it takes courage to drive persistence to overcome resistance…to find comfort outside your comfort zone when the promise of reward is ambiguous. For, it is the vision to see where you need to go and the conviction to shepherd the march toward relevance that earns the greatest rewards of all, leadership, significance, and advocacy.

This is your time…

“Courage is grace under pressure.” – Ernest Hemingway

 

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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