Al Jazeera Examines

Facebook_plans_to_cash_in_on_its_popularity_-_Al_Jazeera_Blogs

Rob Reynolds of Al Jazeera invited Brian Solis to join a group of experts to discuss Facebook’s rise to 1 billion users, how it continues to grow, and the role Facebook plays in social change. Following are excerpts from the episode, “Facebook plans to cash in on its popularity.”

Leaps and bounds doesn’t even describe how much this company has grown,” says social media analyst Brian Solis of the Altimeter Group in Silicon Valley. “It surely has eclipsed anyone’s predictions.”

Solis says “Facebook became this great epicentre that had momentum, opened its doors to the world and the world responded”.

The response took very unexpected turns. Facebook became an enabler of social change.

In an era of digital Darwinism you have to compete for relevance in real time, almost faster than real time,” Solis says.

In other words, Facebook will only stay successful if it stays cool.

Watch the episode here.

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ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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