Los Angeles Times Explores Facebook’s Olympic TV Play with Brian Solis

Facebook_tries_to_get_into_TV_game_-_Los_Angeles_Times

When Facebook and Twitter announced deals with Comcast Corp.’s NBCUniversal to track Olympic social chatter, Jessica Guynn and Brian Solis discussed why for her story in The Los Angeles Times.

“The consumer voice is quickly becoming the new sweeps,” Altimeter Group analyst Brian Solis said. “NBC and any network covering live events must now think about designing integrated experiences across the screens in ways that go beyond just sharing social data.”

“The media still underestimates the role of social media,” Solis said. “They don’t yet understand the impact of social media on tune-in and on the ability to sell against it. I imagine that by the 2014 Winter Olympics, we’ll have a much better sense of what’s possible.”

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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