When Facebook and Twitter announced deals with Comcast Corp.’s NBCUniversal to track Olympic social chatter, Jessica Guynn and Brian Solis discussed why for her story in The Los Angeles Times.
“The consumer voice is quickly becoming the new sweeps,” Altimeter Group analyst Brian Solis said. “NBC and any network covering live events must now think about designing integrated experiences across the screens in ways that go beyond just sharing social data.”
“The media still underestimates the role of social media,” Solis said. “They don’t yet understand the impact of social media on tune-in and on the ability to sell against it. I imagine that by the 2014 Winter Olympics, we’ll have a much better sense of what’s possible.”
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.