Los Angeles Times Explores Facebook’s Olympic TV Play with Brian Solis


When Facebook and Twitter announced deals with Comcast Corp.’s NBCUniversal to track Olympic social chatter, Jessica Guynn and Brian Solis discussed why for her story in The Los Angeles Times.

“The consumer voice is quickly becoming the new sweeps,” Altimeter Group analyst Brian Solis said. “NBC and any network covering live events must now think about designing integrated experiences across the screens in ways that go beyond just sharing social data.”

“The media still underestimates the role of social media,” Solis said. “They don’t yet understand the impact of social media on tune-in and on the ability to sell against it. I imagine that by the 2014 Winter Olympics, we’ll have a much better sense of what’s possible.”



Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



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