Archive for October, 2012

Brian Solis Named to Billboard’s Twitter 140

Billboard’s second annual Twitter 140 named Brian Solis (@briansolis) one of the 140 must-follow Twitter accounts in the music industry.

Billboard described Solis as a “connected, respected, and well-read source for the latest social media and tech news.”

According to Billboard, the Twitter 140 includes the voices who steer the conversation about the music industry and digital culture. The list was determined by a panel of industry experts, musicians, digital trailblazers and Billboard’s own staff.

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TEDTalk: Reinventing Consumer Capitalism – Screw Business as Usual

I’ve always admired TED’s approach to presentations. More importantly, I appreciate how this approach inspires its presenters to in turn inspire audiences in the room and around the web. This evokes the concept of having an “audience with an audience of audiences” where those on stage break through the fourth wall to speak to and through audiences to extend engagement to social networks. TED stimulates the sharing of inspired experiences and it’s the nature of those experiences that foster greater dialogue in and around each event.

User Experience is Not Just Design, It’s the Key to Innovation and Growth

It’s not every day you have Jesse James Garrett stop by to talk about the state of user experience (UX) and its role in the future of business. But, we were fortunate to have him visit the set of Revolution to talk about the importance of people and experiences and how UX deserves the attention of the c-suite.

The Erosion of Privacy and the Rise of Publicness…and why it’s a good thing

Gabriel García Márquez once wisely observed, “Everyone has three lives: a public life, a private life, and a secret life.”

In an era where individuals take to social networks to not only connect with one another, but also share experiences, the “statusphere” as I call it, is transforming a media ecosystem into a very personal EGOsystem.

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USA Today’s Jon Swartz on the The Urgency of Now

Jon Swartz is a veteran technology reporter based in Silicon Valley currently covering emerging and disruptive tech at USA Today. This is the second time we’ve invited him to Revolution. His take on news trends is less about hype and more about how technology impacts everyday business and society. Sometimes technology is the solution as much as it is part of the problem. For consumers, the ability to use mobile, social and the web is not only enlivening real-time experiences, it’s also delivering immediacy to e-commerce and social commerce.

Brian Solis Kicks Off Pivot 2012: From Social Brands to Social Business

Pivot Conference Producer, Editorial Director and Host, Brian Solis kicked off the 2012 Pivot Conference in New York City. Held October 15-16, Pivot is the only conference focused on how leaders from big brands and agencies can succeed in a market transformed by Social Consumers.

The conference brings together today’s marketing leaders who recognize the game-changing power of the plugged-in social consumer. Solis developed this year’s theme, “From Social Brands to Social Business” and selected all Pivot speakers.

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It’s The End of Business as Usual at B&N on 5th Ave.

I’m in New York getting ready for The Pivot Conference. Shortly before arriving, I was told I needed to visit the Barnes and Noble store on 5th Ave. upon arrival. After several days, I was finally able to make it over and I’m sure glad I did. Wow. The End of Business as Usual is currently gracing the storefront window on 5th Ave.! I proudly took a few moments to sign every copy and while I was there, I talked to management about buying copies of every book for you to just come by and pick up.

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The Future of Social TV is a Multi Screen Experience [video]

The Pew Internet and American Life Project recently published a study that found 50% of cellphone owners use their phones while watching TV. Connected viewers are not only driving the rise of Social TV, their activities are opening new windows for real-time multi-screen experiences that require design.

Businesses not Making the Pivot from Lip Service to Social Customer Service [infographic]

Social media changes everything. Marketing, sales, customer service, they’re no longer departments, engagement is now a way of business.

As the impact of social spreads through organizations, questions arise about the role social ultimately plays in customer service and overall customer experiences. For the past three years, good friend Brent Leary and the folks at Social Media Today have produced The Social Customer Engagement Index. It examines how companies are using social tools for customer service and, more importantly, how customers are responding.

Calculate the ROI of Social Media

Guest Post by Jaap Favier, managing partner of The Small Circle

What is the secret of bars? Why do we happily pay four times as much for beer in a bar as in a store? We pay this brand premium to be with friends. The secret of bars is that they convert our quality time into cash. Like bars, social media are places where friends meet. The best social media programs also convert the consumer’s social time into a brand premium, reaching a return on investment (ROI) up to four times as high as the ROI of a TV commercial.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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