It’s The End of Business as Usual at B&N on 5th Ave.

I’m in New York getting ready for The Pivot Conference. Shortly before arriving, I was told I needed to visit the Barnes and Noble store on 5th Ave. upon arrival. After several days, I was finally able to make it over and I’m sure glad I did. Wow. The End of Business as Usual is currently gracing the storefront window on 5th Ave.! I proudly took a few moments to sign every copy and while I was there, I talked to management about buying copies of every book for you to just come by and pick up.

There’s no way to do that, so…

To celebrate, I’d like to offer a special token of appreciation to those who can make their way over to B&N. If you pick up one of the books, I will send you a freshly minted silver bookmark created for such an occasion. Just send a Tweet to @briansolis with a pic of the book at B&N and I’ll send it right over. There are only 10 copies left!

Thank you!

I also wanted to send a thank you to Matt Weinberger (@MattWeinberger) Blake Williams (@bwillia2010)  for venturing over to B&N earlier this week to send the first pictures!

The address is 555 5th Ave.

  • CueSoMe | Sonya Cole

    That’s a really lovely and generous offer Brian. Unfortunately New Zealand is a little too far away to take up the offer. :D

    • briansolis

      Ok. :)

  • Rachel Miller

    Great idea, London is also a fair trek :) But I wish you every success with The Pivot Conference, look forward to hearing/reading all about it online, Rachel @AllthingsIC

    • briansolis

      Cheers Rachel! Hope to see you in London soon…

  • Anonymous

    Wish I was there to grab one. Very cool!

    • briansolis


  • Anonymous

    How many people get to do that in their lifetime? Congratulations, Brian!

    • briansolis

      Thank you sir. It all started with you…

    • Anonymous

      Well, I’m glad you succeeded in spite of that!

    • briansolis


  • Andrew Maher

    Brian, you and Felix Baumgartner should partner up for the next event! @RedbullStratos

    • briansolis

      I ready!

  • Beat Huerlimann

    Dear Brian. In Switzerland I usually order my books over amazon or my favourit bookshop, Orell Fuessli, the biggest bookshop in Switzerland – by the way. As I don’t want to open a new acount at a third shop like B&N, I asked Orell Fuessli to pre-order five books from B&N. They are very interested in your book and may be they will order some additional pieces. As you see, I advertise your books here in Switzerland:) Keep on thinking and publishing as you do. You are my source of inspiration No. 1. Beat Huerlimann, Switzerland, Advertiser

    • briansolis

      You my friend are amazing. Thank you so much for your support and I appreciate you working with Orell Fuessli!


Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian



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