Archive for October, 2012

Facebook: Over 1 Billion Served – Plus Interesting Stats

Mark Zuckerberg announced in a short and sweet post today that Facebook is now home to one billion digital denizens. I’m not going to focus on the impact this news will have on its stock. Instead, I would like to focus on how this significant milestone aligns with his vision, a vision that was clearly communicated in the company’s S-1.

After re-reading Zuckerberg’s letter to investors, here are a few themes that resonate with me in light of this news…

Twitter Shifts from Tech Startup to Media Network [Infographic]

The state of the relationship between Twitters and its developer community is nothing short of tumultuous. While there are significant merits on either side of the debate, what’s clear is that the Twitter of yore is no longer on a similar course for what will be the Twitter to come. It’s a sign of maturation and focus. It’s Twitter’s shift from tech startup and media darling to an aspiring new media empire. Ruffling feathers and clipping wings is an unfortunate reality of any business strategy.

Why Do Customers Use Social Networks for Customer Service? Because They Can…

Every day, an increasing number of connected consumers are taking to social networks to ask for help or express sentiment related to business or product related experiences; some do so to seek resolution from their peers, others broadcast questions or comments as a form of catharsis; and a smaller group of consumers actually hope to receive a response directly from the company. The reality is that social media is the new normal. A myriad of social networks, whether you use them or not, are now part of the day-to-day digital lifestyle with Facebook, Twitter, Yelp, Youtube among others becoming the places where your customers connect, communicate, and engage around experiences. They take to these social networks and more because they can. The question is, what are you going to do about it?

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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