Blame it on the youth: How Rocket21 is connecting Generation Z and the future of business

The Millennial or Generation Y has the world abuzz. This generation is not only changing how businesses sell and what they sell, they’re also changing how businesses work. Millennials are indeed the first truly digital generation but they’re aren’t the only group with digital DNA. Generation Y, those that follow X and Generation Z behind them are rising fast. They too see the world differently and already represent a significant economic force in the world. In the United States, Generation Z is said to control up to $30 billion in spending. They’re connected. They’re informed. And, they’re practically immune to traditional sales and marketing programs established to serve the generations before them.

My guest on this episode of Revolution is Jodell Seagrave, president of Rocket 21. As an innovative social learning platform for middle school students, Jodell’s Rocket21 connects tweens, young teens and world class experts to help kids thrive. Seagrave shares her experience in how social technology plays a role in helping us better understand Generation Y, what they represent, what’s important to them, and how they make decisions.

Subscribe to Revolution on Youtube or iTunes and connect with me: Twitter | LinkedIn | Facebook | Google+

The End of Business as Usual is officially here…

Tags:

Share

RECOMMENDED POSTS

  • Pingback: The Future of Business | TAO-iMarketing

  • 1851 Magazine

    This was a great article, anyone who hasn’t realized that the landscape of marketing is quickly changing is simply being naive. The social revolution has not only changed the way brands engage users, but also the way users interact with brands. This article definitely hits the nail on the head and addresses these issues!

    • http://www.briansolis.com/ briansolis

      Thank you!

  • Jonny

    Really great article. I believe that the technology we grow up with is the only thing we truly understand. As we get older, we have to keep researching and developing strategies to connect with Generation Y, which is how you can tell the class of a digital marketer such as Jodell!

    • http://www.briansolis.com/ briansolis

      Thank you Jonny. Jodell’s quite amazing.

  • http://www.lenticularimageprinting.com/ Lenticular Image Printing

    Great post from an expert and it will be a great knowledge to us and thank you very much for sharing this valuable information with us.

  • Pingback: New Digital Influencers: The Coming Youthquake - Brian Solis

  • Pingback: New Digital Influencer: The Coming Youthquake | KATAKIRI

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

The New Book
What's the future of business?



Amazon | Barnes and Noble | iTunes | Nook | Kindle



The End of Business as Usual



Amazon | Barnes & Noble

Engage v2



Amazon | Barnes & Noble | Books a Million | Borders

Get the App: iPhone and Android


Get the App

RECENT TWEETS

Recent Comments:

FLICKR FEED

  • The Tokyo Launch of エフェクト = EFFECT
  • Brian Solis - The Tokyo Launch of エフェクト = EFFECT
  • The Tokyo Launch of エフェクト = EFFECT
  • The Tokyo Launch of エフェクト = EFFECT

ARCHIVE

CATEGORIES

Media Temple