Studying the impact of innovation on business and society

Month: December, 2012

L.L. Bean: The importance of relationships in CRM and social in CSR

L.L. Bean: The importance of relationships in CRM and social in CSR

This is a story about the bond between a brand and a customer and the importance of relationships to do good things together… Guest post by Steven Gadecki, Director of Digital Marketing at SONY Pictures Television – Follow him on Twitter My story begins when my mother bought me an L.L.Bean backpack when I first started attending Broome Community College (BCC) in Binghamton, NY. Little did I know at the time that this backpack would become the catalyst for the…

Twitter passes 200 million monthly active users; no longer a fad

Twitter passes 200 million monthly active users; no longer a fad

I wrote my first in-depth post covering Twitter in March 2007 saying that Twitter would be the “message heard around the world.” Since then, we learned that Twitter has become a human seismograph where news no longer breaks it tweets. We learned to speak in 140 characters or less. We’ve witnessed Tweets erupt into revolutions. Hashtags are now a way of life. And, we now live in a world where if it wasn’t tweeted, it didn’t happen. Life unfolds in a digital…

We are now a society of multi-taskers and multi-screeners

We are now a society of multi-taskers and multi-screeners

We are a nation of multi-taskers. As you read this, you’re either doing something else, or this is the “something else” you’re doing while your work on other projects or relax in front of another device. Not only are we multi-taskers, we’re also multi-screeners. Whether it’s a smartphone, tablet, PC/laptop, TV or something other device, we’re consuming, creating, and curating content across multiple devices, often at the same time. It seems that we’re rewiring our brains simply by how we…

You’ve got Klout!?

You’ve got Klout!?

Digital influence is one of the most fascinating and widely debated trends in social media today. Whether or not you agree with the idea of assigning a score to individuals based on their actions in popular social networks, the reality is that Pandora’s Box has already been open. People check the scores like investors check stock prices. Brands reward “influential” consumers with products and services. Employers consult scores to lure seemingly more qualified candidates. This is already happening and as…

The Human Algorithm: Redefining the Value of Data

The Human Algorithm: Redefining the Value of Data

The onslaught of real-time social, local, mobile (SoLoMo) technology is nothing short of overwhelming. Besides the gadgets, apps, social networks and appliances that continue to emerge, the pace of innovation is only outdone by the volumes of data that each produce. Everything we share, everywhere we go, everything we say and everyone we follow or connect with, generates valuable information that can be used to improve consumer experiences and ultimately improve products and services. While the amount of personal and…

LinkedIn Names Brian Solis as an Official Influencer

Brian Solis has been named to LinkedIn’s new list of Influencers joining the likes of President Barack Obama, CEO Richard Branson, Arianna Huffington, T. Boone Pickens among only 400 others.  The new program offers the 175 million users of the professional networking site the chance to follow the musings and expert advice from a panel of universally-recognized thought leaders and industry-specific movers and shakers. The hand-selected Influencer panel includes business moguls, politicians, Internet bloggers, self-help gurus and entrepreneurs. Solis joins…

Oracle and Brian Solis to host webcast on “Digital Darwinism”

Webcast “Digital Darwinism: How Brands Can Survive the Rapid Evolution of Society and Technology” will stream live Thursday, December 13 at 10 a.m. PT/1 pm ET Author, analyst, and futurist Brian Solis will be discussing the future of business and the importance of adapting to emergent trends in a webcast titled, “Digital Darwinism: How Brands Can Survive the Rapid Evolution of Society and Technology.” The webcast is part of Oracle’s Social Business Thought Leaders Webcast Series. The webcast will be…

Seven Ways for Marketers to Respond to Big Data from Brian Solis

Seven Ways for Marketers to Respond to Big Data from Brian Solis

John Balla of sas attended Brian Solis’ keynote during the 2012 NCDM Conference presented by the Direct Marketing Association. Here’s his excellent recap of the presentation… Apparently the “big” in “big data” is only going to get bigger. And it turns out that organizations have not prioritized big data as much as they perhaps should because too many of them aren’t effectively leveraging customer data across channels. Both of those are positions held by the Altimeter Group’s Brian Solis, and…

Social Media as the Next Web

Source: GapingVoid “The World Wide Web is the universe of network-accessible information, an embodiment of human knowledge.” – Tim Berners-Lee, Web inventor, founder, the World Wide Web Consortium (W3C), source For years now, we’ve talked about the evolution of Web 2.0 and an era of a more open and social web. Certainly the web has become social. As to whether or not it’s more open, well that’s for a later discussion. With our time together now, I’d like to explore the…

Brian Solis to Discuss the Human API at LeWeb 2012

Brian Solis, award-winning author and principal at Altimeter Group, is scheduled to speak on December 6 at LeWeb in Paris. LeWeb is Europe’s biggest tech conference, running from December 4-6. This year’s theme centers around hyperconnectivity and “The Internet of Things.” Solis’ session, “The Human API and the Internet of Things” is scheduled for December 6 at 11:20 am. According to Solis, “The Internet of Things is everywhere and we’re just getting started. But the importance of this trend is…

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