Brian Solis to Discuss the Human API at LeWeb 2012

Brian Solis, award-winning author and principal at Altimeter Group, is scheduled to speak on December 6 at LeWeb in Paris. LeWeb is Europe’s biggest tech conference, running from December 4-6. This year’s theme centers around hyperconnectivity and “The Internet of Things.”

Solis’ session, “The Human API and the Internet of Things” is scheduled for December 6 at 11:20 am.

According to Solis, “The Internet of Things is everywhere and we’re just getting started. But the importance of this trend is that technology moves into the background, while becoming part of our everyday life. Information and data are all designed to do something important – it’s about self actualization.”

Solis will discuss how technology will plug into the “human API” so we become part of the network. He’ll explore how the Internet of Things will bring people together, while helping them accomplish new and important things.

For more information on LeWeb 2012 and to see a full schedule of events, please visit:

About Brian Solis
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, and culture. His new book, The End of Business as Usual explores the emergence of Generation C, a new generation of customers and how businesses must adapt to reach them. Engage, Solis’ previous book, is regarded as the industry reference guide for businesses to build and measure success in the social web.



Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Relevance by Brian Solis
  • Düsseldorf to SFO - skimming the clouds
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo