Brian Solis to Discuss the Human API at LeWeb 2012

Brian Solis, award-winning author and principal at Altimeter Group, is scheduled to speak on December 6 at LeWeb in Paris. LeWeb is Europe’s biggest tech conference, running from December 4-6. This year’s theme centers around hyperconnectivity and “The Internet of Things.”

Solis’ session, “The Human API and the Internet of Things” is scheduled for December 6 at 11:20 am.

According to Solis, “The Internet of Things is everywhere and we’re just getting started. But the importance of this trend is that technology moves into the background, while becoming part of our everyday life. Information and data are all designed to do something important – it’s about self actualization.”

Solis will discuss how technology will plug into the “human API” so we become part of the network. He’ll explore how the Internet of Things will bring people together, while helping them accomplish new and important things.

For more information on LeWeb 2012 and to see a full schedule of events, please visit: http://paris.leweb.co/

About Brian Solis
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, and culture. His new book, The End of Business as Usual explores the emergence of Generation C, a new generation of customers and how businesses must adapt to reach them. Engage, Solis’ previous book, is regarded as the industry reference guide for businesses to build and measure success in the social web.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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