While at SXSW in Austin 2013, Brian Solis spent some time with Adrian Grenier to talk about his new music incubator, The WRECKROOM for an episode of Revolution. The idea is not unlike tech incubators planting seeds of innovation around the world. WRECKROOM is a collaborative space built in Grenier’s home in Brooklyn. Artists are encouraged to come by, write and collaborate. And for those artists that get the attention of the team, recording and distribution could be a possibility.
On the website, you’ll see and hear some of the WRECKROOM’s current portfolio including Caldwell, a band he formed with Emily Caldwell and The Skins, a band that Solis actively supports.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.