Archive for April, 2013
Venture Beat’s Christina Farr sat down with Brian Solis to discuss his new book, WTF, digital anthropology, and the rise of Generation C.
Following is an excerpt from the article…
Brian Solis has a habit of being in the right place at the right time.
During the late 1990s, Solis attended all the right events, voraciously blogged, and snapped thousands of photos of Silicon Valley’s newly-minted technology elite. He quickly became one of the original “super connectors,” acting as a bridge between tech and digital media influencers around the world.
We are indeed witnessing what can be best described as the end of business as usual. With the closure or dwindling performance of businesses once regarded as too big to fail or with the rise of every new Occupy-like movement around the world, we are reminded of the grand chasm that exists between consumer values and the values of today’s businesses. What is becoming painfully obvious is that people everywhere are calling for change and they’re taking to the streets and also their smartphones, tablets, and popular social networks to demand attention.
Following their keynote appearance on stage at SXSW 2013 in Austin, Brian Solis and Shaq took the court again to shoot an episode of Revolution. The duo discussed Shaq’s endeavors as an entrepreneur and self-described geek. Just a short while later, Shaq invited Brian Solis to join him to share his insights on the future of business with his team of sponsors, producers and business colleagues.
(AP Photo/Statesman.com, Deborah Cannon)
Yes…that’s me floating above Shaq’s head.
One of the highlights of SXSW Interactive this year was Dr. Shaquille O’Neal (did you know he had a doctorate degree?). He joined me on stage at the Long Center for Performing Arts to a theater packed with adoring fans. Before we took the stage, we spent some time to shoot a special episode of Revolution.
Jeff Ashcroft (@JeffAshcroft) along with @TheSocialCMO host the popular #MMchat (Marketer Monday) every week at 8 p.m. eastern on Twitter. It’s a rapid fire exchange not only between the organizer and the guest but also everyone following along #MMchat. It certainly makes for exciting dialog in real-time and also later when the full transcript is published. I recently joined them to discuss the future of business and why now is the time to become the hero in your hero’s journey. I’ve recreated our exchange (each in 140 characters or less) for you here…
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.