Studying the impact of innovation on business and society

Month: May, 2013

Los Angeles Times and Brian Solis Analyze Yahoo’s $1 Billion Acquisition of Tumblr

Los Angeles Times and Brian Solis Analyze Yahoo’s $1 Billion Acquisition of Tumblr

Jessica Guynn of the Los Angeles Times covered Yahoo’s acquisition of Tumblr and reached out to Brian Solis for his thoughts. “Certainly Yahoo has a track record of taking cool and making it uncool,” said Altimeter Group analyst Brian Solis. “Marissa Mayer is trying to bring Yahoo’s brand appeal to a different type of audience. Yahoo sees this as a path to future relevance.”

Content is King! Amazon Invests Millions In Original TV Shows…But Why?

Content is King! Amazon Invests Millions In Original TV Shows…But Why?

My friend Tim Stenovec (@TimSteno) just published a great story on Amazon’s move to create original programming a la Netflix for The Huffington Post. He was kind enough to include me in his article (thank you Tim). He sent along a few questions as I was boarding my flight from NY to LA. As Tim was on deadline, I needed to send a thoughtful response as soon as I’d have the opportunity to turn my phone back on. The quote…

Tune in with Twitter TV

Tune in with Twitter TV

Have you ever watched TV while using a laptop, smart phone, or tablet? Wait, why am I asking. Of course you have. That’s what we all do now right? So I guess the real question to ask is how often do you use Twitter vs. Facebook while watching TV? In many ways, Twitter is becoming a bona fide second screen experience while watching television. And in many ways, TV may also serve as the second screen to those engrossed in…

Be a Tool: Properly Resource Your Enterprise for Social Media

Be a Tool: Properly Resource Your Enterprise for Social Media

Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARK You’ve heard it all before. You do your research. You write the strategy. You set the goals and objectives. You train your community managers. You go live in two weeks. Facebook announces Timeline. You kick [insert EVERYTHING]. There is only one thing that can be done in situations such as these – control what you can control. As marketers, we have all come to rely on these external social platforms, of…

The Huffington Post Asks Brian Solis How Long Yahoo Can Hold On To Tumblr’s Teens

Yahoo CEO Marissa Mayer speaks during a news conference Monday, May 20, 2013, in New York. (AP Photo/Frank Franklin II) Bianca Bosker of The Huffington Post asks Brian Solis if he believes Yahoo’s acquisition of Tumblr is a good investment…for teens. Yet some experts speculate that younger demographics may be more fickle than their parents or older peers. Not only do they have an ever-expanding selection of sites and services from which to choose, but these younger users are “more…

Forbes asks Brian Solis if Tumblr is Yahoo’s Next Big Mistake

Yahoo! acquired Tumblr for $1.1 billion (Image credit: AFP/Getty Images via @daylife) Stuart Newman and Monique Lewis of Forbes reached out to Brian Solis to discuss the fate of Yahoo’s acquisition of Tumblr. The company is in good hands under Marissa Mayer, Yahoo’s CEO since July 2012, according to Brian Solis, principal analyst at Altimeter Group. She will aim to grow the company and on Yahoo’s Tumblr page went as far as to promise “not to screw it up.” As…

Getting Back to Basics: Why Brands are Getting it Wrong in Social Media

Getting Back to Basics: Why Brands are Getting it Wrong in Social Media

Question: What is your #1 advice for social media strategists and managers? Answer: Stop talking about social media Type “social media” into a Google search bar and you’ll find roughly about 4.7 billion results in .30 seconds. Next, try “social media conference.” You’ll see something along the lines of 1.2 billion results in .25 seconds. Social media is important but I’d argue we aren’t celebrating it for the reasons we should. Instead, we are forcing social media to conform to…

San Francisco Chronicle and Brian Solis See Tumblr as Yahoo’s Doorway to Younger Audiences

San Francisco Chronicle and Brian Solis See Tumblr as Yahoo’s Doorway to Younger Audiences

San Francisco Chronicle’s Benny Evangelista and Brian Solis review Yahoo’s acquisition of Tumblr as a venture to lure a younger crowd. Adding ‘coolness points’ This year, Yahoo paid $30 million to a British teenager who created a news aggregation app called Summly. But with Tumblr, Mayer is trying to add “coolness points” to a brand that “may have been viewed as the antithesis of cool,” said Brian Solis, principal analyst at San Mateo’s Altimeter Group and author of “What’s the…

ABC News and Brian Solis Talk Through the Yahoo/Tumblr Deal

Joanna Stern of ABC News covered the Yahoo! Tumblr news and asked Brian Solis to weigh in. “For all intents and purposes, Yahoo as a media brand skews toward older demographics. Tumblr is ridiculously strong in terms of engagement among Millennials and to some extent Generation Y,” Brian Solis, a principal analyst at Altimeter Group, told ABC News. “The trick for Marissa and co. is to do so without diluting the Tumblr secret sauce while drafting enough of the Tumblr…

Brian Solis on Digital Anthropology and the New Rules for Engaging Gen C

Brian Solis on Digital Anthropology and the New Rules for Engaging Gen C

Brian Solis joined Bryan Kramer for an episode of IBM’s Smarter Commerce series, “Rethink Marketing.” Discover what it takes to make more human connections and smarter business decisions during this era of upheaval. Mobile commerce, social networks, smartphones, tablets and real-time connections all the time—this time period represents a huge evolutionary step—and it really is the end of business as usual. Will your company adapt, or go extinct? Brian is the principal analyst at Altimeter Group as well as an award-winning author, prominent…

1 2
Join the Newsletter

Sign up for the newsletter.

Stay Connected
Instagram
Twitter