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Los Angeles Times and Brian Solis Analyze Yahoo’s $1 Billion Acquisition of Tumblr

Yahoo_seeks_turnaround_with__1.1-billion_deal_to_buy_Tumblr_-_Los_Angeles_Times

Jessica Guynn of the Los Angeles Times covered Yahoo’s acquisition of Tumblr and reached out to Brian Solis for his thoughts.

“Certainly Yahoo has a track record of taking cool and making it uncool,” said Altimeter Group analyst Brian Solis. “Marissa Mayer is trying to bring Yahoo’s brand appeal to a different type of audience. Yahoo sees this as a path to future relevance.”

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