Archive for May, 2013
I received an email from my friend at CIO Journal just as I boarded a United flight from Mexico City to San Francisco. He was on deadline and the topic was too good to miss. I’ve spent more than a fair amount of time studying and reporting on the social landscape as it pertained to internal engagement, communication and collaboration.
Google’s Vic Gundotra introduced new photos features for Google Plus at the 2013 Google I/O conference
Google isn’t done trying to take on the behemoth social networks. That was the message from Google’s Senior Vice President of Engineering Vic Gundotra at the Google I/O conference this week as he announced a new look for the company’s Google Plus social network. ABC News’ Joanna Stern and Brian Solis examine a snapshot of the news and picture the social network’s future.
Elements of inspiration that went on to become my new book, What’s the Future of Business, Changing the Way Businesses Create Experiences
Blame it on the youth they say. Indeed, there’s a great assumption that the future of technology falls in the hands of emergent generations. The youth of today will someday represent the majority of consumers, employees and citizens. That’s always the case, but what we don’t yet fully appreciate is just how different young adults think today. We don’t yet understand what it is they value and why. We’ve not yet assimilated how they make decisions and what factors influence their daily activities and journeys.
Part Two. An edited excerpt of What’s the Future of Business, Changing the Way Businesses Create Experiences
In Part 1 of this series, The First Mile: The Broken Link of Social Media Customer Service, we reviewed the opportunities and challenges that face any business seeking to engage customers in social networks. To become customer-centric requires a culture that supports customer-centricity and an active investment in defining the first mile experience.
Telstra invited Brian Solis earlier in the year to keynote its annual CIO Forum. There, he presented on the future of technology and innovation as part of the company’s annual CIO Forum. You can read a synopsis of his presentation here.
Following the discussion, the Telstra crew whisked him into the studio to shoot a quick video about the future of business and technology. His view, “it’s starts with a simple formula…Arrogance + Ignorance = Irrelevance.”
Part One. An edited excerpt of What’s the Future of Business, Changing the Way Businesses Create Experiences
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.