ABC News and Brian Solis Examine What Instagram Video Means for News Coverage

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Sally Zhang of ABC News sought Solis’ views on Instagram Video and its role in news coverage

Brian Solis, principal analyst at Altimeter Group, says Instagram Video’s Cinema feature in particular, which stabilizes shaky video, will lead the way for that.

“With video, it takes more than filters,” Solis told ABC News. “It takes realizing that to make everyday people look like incredible videographers or cinematographers, they needed something to solve video’s biggest barrier to watchability and shareability — giving users a digital tripod to dramatically improve the video experience.”

Read the article in its entirety here.



Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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  • Brian Solis, Future of Business Forum, Oslo