HuffPo Covers Facebook’s New Reader with Commentary from Brian Solis

The world’s largest social network is developing a mobile product codenamed “Reader” that will highlight and showcase news from Facebook users and media organizations. Timothy Stenovec asked Brian Solis for his thoughts.

Following is an excerpt from the article

With its new feature, Facebook could be setting its sights on Twitter’s position as the place to turn for breaking news, Brian Solis, author of What’s the Future of Business and a principal analyst at Altimeter Group, told HuffPost.

“Facebook is seeking to capture the information that’s already in its NewsFeed, apply intelligence, and present stories to users in not only real-time, but in a way that’s visual and experiential,” Solis said. “Facebook is home to 1.1 billion users. This is a significant move. But, there’s no reason that Twitter couldn’t create a reader app of its own, not unlike what it did for Twitter Music.”

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ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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