Los Angeles Times Compares Facebook’s Instagram Video to Twitter’s Vine with Brian Solis

Tech_giants_battle_over_video_-_Los_Angeles_Times

When Facebook announced that Instagram would add video, Jessica Guynn of The Los Angeles Times asked Brian Solis and the differences and how users would react.

Following is a snapshot of Solis’ view on the subject…

Altimeter Group analyst Brian Solis says Instagram may have a shot at doing for video what its arch-rival has only begun to do: put the new art of short-form video in the hands of millions of people the world over.

Short-form video is taking off because it’s faster, doesn’t need as much bandwidth and works well on the smaller screens of mobile devices. But watching videos that friends shoot and share can often be a “painful experience,” Solis said.

You are introducing video storytelling to 130 million people within a community of 1.1 billion people,” Solis said. “I think Instagram is not only going to popularize short-form video, it’s going to socialize it.”

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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