Los Angeles Times Compares Facebook’s Instagram Video to Twitter’s Vine with Brian Solis


When Facebook announced that Instagram would add video, Jessica Guynn of The Los Angeles Times asked Brian Solis and the differences and how users would react.

Following is a snapshot of Solis’ view on the subject…

Altimeter Group analyst Brian Solis says Instagram may have a shot at doing for video what its arch-rival has only begun to do: put the new art of short-form video in the hands of millions of people the world over.

Short-form video is taking off because it’s faster, doesn’t need as much bandwidth and works well on the smaller screens of mobile devices. But watching videos that friends shoot and share can often be a “painful experience,” Solis said.

You are introducing video storytelling to 130 million people within a community of 1.1 billion people,” Solis said. “I think Instagram is not only going to popularize short-form video, it’s going to socialize it.”



Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



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