Brian Solis Makes an Appearance on TechCrunch TV

Noted author and technology pundit Andrew Keen invited Brian Solis to join for an episode of TechCrunch TV’s Keen On to discuss Brian’s new book, WTF.

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Known as one of Silicon Valley’s smartest observers of social media, Altimeter Group analyst Brian Solis is now thinking way beyond Twitter and Facebook. The future of digital business, Solis says, is “shared experiences”.

Shared experiences. WTF?

Yes, exactly. In his lavishly illustrated new book (itself a memorable media experience), What’s The Future of Business (WTF): Changing the Way Businesses Create Experiences, Solis reminds us that all new technology businesses must be experiential. Rather than Facebook, Solis says, the future is businesses like Uber which not only solve a problem but also provide a memorable experience. “Every time I get into an Uber car,” Solis says, “I want to hear stories from drivers.” And he’s bullish too about healthcare businesses built around quantified self technology like fitbit. Experience, experience, experience, Solis says. That’s the future of business.



Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Relevance by Brian Solis
  • Düsseldorf to SFO - skimming the clouds
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo