Brian Solis Makes an Appearance on TechCrunch TV

Noted author and technology pundit Andrew Keen invited Brian Solis to join for an episode of TechCrunch TV’s Keen On to discuss Brian’s new book, WTF.

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Known as one of Silicon Valley’s smartest observers of social media, Altimeter Group analyst Brian Solis is now thinking way beyond Twitter and Facebook. The future of digital business, Solis says, is “shared experiences”.

Shared experiences. WTF?

Yes, exactly. In his lavishly illustrated new book (itself a memorable media experience), What’s The Future of Business (WTF): Changing the Way Businesses Create Experiences, Solis reminds us that all new technology businesses must be experiential. Rather than Facebook, Solis says, the future is businesses like Uber which not only solve a problem but also provide a memorable experience. “Every time I get into an Uber car,” Solis says, “I want to hear stories from drivers.” And he’s bullish too about healthcare businesses built around quantified self technology like fitbit. Experience, experience, experience, Solis says. That’s the future of business.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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