Studying the impact of innovation on business and society

Month: August, 2013

Will Twitter’s New Conversations Hinder or Spark Conversations?

Will Twitter’s New Conversations Hinder or Spark Conversations?

Twitter recently announced “Conversations,” a new feature that connects conversations via a blue vertical line. This new feature believe it or not has sparked a red line between love and hate. Ironically, this impassioned back-and-forth demonstrates the value of Conversations. For years, Tweets appeared in a reverse chronological order. Now, you can see connected conversations in chronological order within your normal stream to follow real-time dialogue. To follow deeper threads, Twitter includes a clickable link to instantly  “view replies.” ABC…

The New York Post Talks about SnapChat’s Challenge with Keeping Pictures Private with Brian Solis

The New York Post Talks about SnapChat’s Challenge with Keeping Pictures Private with Brian Solis

Sara Ashley O’Brien of the The New York Post interviewed Brian Solis in a story that examined SnapChat’s business model and its ongoing challenges with keeping pictures private as well as the feud between its co-founders. Here are some of Solis’ thoughts… “What makes Snapchat so promising and popular is the illusion of self-destructing images. It is still genuinely misunderstood that Snapchat is a safe environment,” explains Brian Solis, principal analyst at Altimeter Group. Illusion is now very much the…

5 important questions answered about the importance of social business strategy

Altimeter Group founder Charlene Li and I recently published a report that documented the 6 Stages of Social Business Transformation.  In the process, we discovered the most common mistakes and successes businesses experienced along their journey.   What was most surprising however, not really, was the cavernous disconnect between social media strategy and overall business objectives. – Only 34% of businesses feel that their social strategy is connected to business outcomes. – Just 28% of companies we studied feel that they…

Huffington Post Explores The New Rules of Advertising, Marketing and PR with Brian Solis

Huffington Post Explores The New Rules of Advertising, Marketing and PR with Brian Solis

Scott Steinberg interviewed Brian Solis for his column in Huffington Post to discuss “The New Rules of Advertising, Marketing, and PR.” In an age of constant change and connectivity, everything has changed for working professionals, brands and businesses. Regardless of your chosen industry or field of expertise, famed social media expert and Altimeter Group analyst Brian Solis proposes a better approach to navigating these increasingly choppy and uncertain waters in his new book What’s the Future of Business? Outlining what…

All Analytics Interviews Brian Solis on Making Business More Human

All Analytics Interviews Brian Solis on Making Business More Human

While in New York for Integrated Marketing Week, All Analytics spent a few moments with Brian Solis to hear his thoughts how marketers can stay competitive in the new digital economy.  Brian Solis, author of What’s the Future of Business and principal analyst at Altimeter Group, advocates going back to the basics: what customers think, believe and share with others. That, he says, may be the key to marketing principal analyst at Altimeter Group, advocates going back to the basics:…

The Disconnect Between Aging Management and the Younger Workforce

The Disconnect Between Aging Management and the Younger Workforce

Are you ready to connect your connected workforce? With all of the discussions around social media and how it improves the opportunity to engage customers and build more meaningful relationships, we tend to lose sight of another important group…employees. As technology impacts behavior and connects customers and businesses in new ways, the same is true for employees. With every new social and mobile network, every new smart device, and the materialization of trend after trend, people become increasingly informed, connected,…

Adobe Interviews Brian Solis While in London for a Special Edition of Marketing Minute

In July 2013, Brian Solis was invited to present in London at a special Adobe event celebrating the launch of What’s the Future of Business: Changing the way businesses create experiences. Immediately following the presentation, he joined Adobe’s Jeremy Waite to shoot an episode of Marketing Minute. As the title suggests, each episode is supposed to last 60 seconds. However, this conversation wrapped just shy of 10 minutes. The interview was edited down for its usual episode format but was…

3 short videos on innovation, surviving conferences and cringe-worthy career moments

3 short videos on innovation, surviving conferences and cringe-worthy career moments

Every now and then, I take a step back away from research, writing and the relentless barrage of disruption and innovation to go through my inbox, favorites, bookmarks, etc., to see what’s worth revisiting. To my surprise, I’d forgotten about three fun, short 60-second videos that I shot for LinkedIn on location at SXSW 2013. While short, I was thoughtful in my responses to three important yet diverse questions. As such, I’m hoping that they might either help or entertain…

CNET Talks to Brian Solis About the Rise of the Vine Famous

CNET Talks to Brian Solis About the Rise of the Vine Famous

CNET’s Jennifer Van Grove talked to Brian Solis once again to discuss how the loopy video app is providing young adults, aspiring actors, and YouTube stars with a new place to showcase their quirky creativity. As Van Grove and Solis observe, a new generation of stars are emerging. As with so many new social tools, Vine is cool with the younger set. “Vine is mainstream amongst Millennials,” said Brian Solis, an analyst who studies digital preferences among young people for…

PSFK Publishes Epic Interview with Brian Solis that Explores Experience Design

PSFK Publishes Epic Interview with Brian Solis that Explores Experience Design

PSFK, a leading media authority on Design, Advertising and Digital Media, interviewed Brian Solis on his ideas around the future of experiences introduced in his latest book, #WTF. Macala Wright lead the interview and introduced it this way…”In today’s digital age, consumers expect more from the business they support and the products they purchase. Consumers not only expect great brand experiences, they believe they’re entitled to them. Experience are now directly tied to aspiration and intention, creativity and technology are…

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