In July 2013, Brian Solis was invited to present in London at a special Adobe event celebrating the launch of What’s the Future of Business: Changing the way businesses create experiences. Immediately following the presentation, he joined Adobe’s Jeremy Waite to shoot an episode of Marketing Minute.
As the title suggests, each episode is supposed to last 60 seconds. However, this conversation wrapped just shy of 10 minutes. The interview was edited down for its usual episode format but was also published in full to preserve the rich dialogue between Solis and Waite.
Adobe introduced it as a special edition, “In this special extended version of Marketing Minutes, Brian explores the Conversation Prism, YouthQuake and growth hacking.” There was just no way to cover that many exciting topics in one minute.
In addition, Jeremy asked some tough but important questions:
– How can marketers equip themselves to act on disruptions on the marketplace?
– What are some of the more recent disruptions in the marketplace we’ve seen and based on those disruptions how do you think we as marketers can act on the shift that we’re seeing how people are behaving online and how they’re acting with one another.
– Tell us about the Conversation Prism. What you’ve added to it and what you have changes over the previous three iterations?
– On your blog you talk #Youthquake and Generation C. Give us an overview of what’s happening with the current youth generation, what marketers can learn from youth and what the future might look like.
Brian did his best to answer them. Please take a minute, or 10, to watch this special version of Adobe’s Marketing Minute…