CNET Talks to Brian Solis About the Rise of the Vine Famous

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CNET’s Jennifer Van Grove talked to Brian Solis once again to discuss how the loopy video app is providing young adults, aspiring actors, and YouTube stars with a new place to showcase their quirky creativity. As Van Grove and Solis observe, a new generation of stars are emerging.

As with so many new social tools, Vine is cool with the younger set. “Vine is mainstream amongst Millennials,” said Brian Solis, an analyst who studies digital preferences among young people for Altimeter Group. Gen Z, those born between the mid 1990s and mid 2000s, is also “all over Vine,” he said.

Kids have told Solis that they didn’t pay attention to Vine at first, but after it got bigger, they liked the idea of outdoing each other.

“I really do think the Vine star is going to be the next big thing,” he said.

Read the CNET interview here.

 

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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